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DHL is a multinational company offering overseas transport to clients across the globe. The DHL; started by offering delivery services in one country, but at present, it serves more than two hundred and twenty regions including the Far East, Eastern Europe, and china. DHL is at present the global leading company in the industry of express and logistics services. The DHL provides innovative and customized transport solutions to its clients, from a single source. In 2003 the DHL expanded significantly after it merged with other shipping companies; Danzas and Deutsche post (Gregoty1984).
To rise to this position; DHL has employed several strategies which make it the leading company within the industry. The DHL provides door-to-door services thus expanding its imports. The door to door services are very beneficial to clients; since it is very convenient and reliable to the customers. With the use of one currency which is the US dollar; the company has been very convenient to its clients, thus making transactions easy. Their invoices are written using the values on us dollars thus very easy to transact. This strategy has made DHL clients very loyal to the company, thus making it to be the leading company in the market (Abate1993).
The operation of the DHL in nearly all corners of the globe makes it most preferred by customers; which is because the DHL serves more than 220 regions including the Far East, Eastern Europe, and china. This makes DHL be the most popular company in the market since its presence in most countries creates consumer awareness about its existence. By the fact that DHL operates in many countries; creates consumer confidence in that consumers will feel much convenient to transport goods using one company, then transporting goods with different companies on their way to their destination (Goodrich1955).
The DHL operates using one currency which is the US dollar; which helps to speed up transactions and reduce costs that may be incurred through currency conversion. This scenario is very advantageous to the clients; as it helps to build consumer trust and satisfaction. By the fact that less time is incurred in transactions and costs evaded through the use of one currency; makes the DHL offer the cheapest transport charges thus attracting more clients.
Further, the US dollar is accessible in nearly all nations thus making it the most convenient means of making payments. This is because; it lessens the consumers’ burden of looking for different currencies; which may cost a lot of time thus causing delays during transportation. Since consumers’ deadlines are met as planned, DHL is thus in a position of attracting and retaining its customers (Abate1993).
The application of modern technology in making transactions; which are supported by the use of information technology helps DHL to provide quality services to its clients. This can be justified by the fact that; orders are made online, thus not much time is wasted in traveling to the head offices thus attaining consumer satisfaction. Payments are also computerized and are made through the banks, which further saves the time used in making payments; which makes DHL one of the most efficient transport companies.
The DHL is also equipped with modern tracking tools, which helps to monitor cargo movement and thus help reduce delays and theft; thus optimizing consumer satisfaction. Consumers’ parcels and cargo are in this case much secure; thus the company does not face extra costs in compensating clients as a result of theft and fraud, which helps the DHL to maximize its profit (Gardner et al1992).
DHL has also been able to win clients through its successful marketing strategies, which has made its operations to be known all over the globe. First and foremost the DHL has applied internet marketing by opening its website; which has helped boost sales and the reception of consumer views about the company’s operations. Email marketing has also helped DHL to build trust in its customers, from which the DHL is also able to get valuable information and also increase revenues. The DHL has also managed to conduct successful sales and marketing training, which has been achieved through watching marketing tapes and online marketing training among others. These marketing strategies have also enabled DHL to understand its clients and also act to the information received from them (Gardner et al1992).
The pricing strategy of DHL has been one of the best; where it has been able to meet the needs of the different clients across the globe thus building customer trust. To arrive at this pricing strategy the DHL has done an intense SWOT analysis; to come up with the most appropriate pricing strategy. Following the diversity of clients drawn from different nations; developed and developing countries, DHL has adjusted its prices to cater to the needs of all its clients. The DHL has been forced to balance between decentralized, centralized, and hybrid techniques of pricing. To increase revenue the DHL had to increase prices but this adversely affected the clients from poor states; thus the need to revise the prices. As result, this has led to the introduction of lower and flexible prices accompanied by discounts to cater to clients from poor states (Hocknell2001).
After keenly following the operations of the DHL in all the regions of operation, it is clear to judge that its services are highly preferred by transportation clients. This preference is due to the good strategies applied by the management of DHL, which makes it very efficient and able to offer high-quality services at reasonable prices. In the case the management of DHL follows these strategies it will continue to be the market leader, and able to win customer trust thus rising even to higher levels.
References list
Abate, Z. 1993. Water resources development in Ethiopia: an evaluation of Present experience and future planning concepts: a management Method for analyzing a key resource in a nation’s development. London: Ithaca Press.
Gardner, R. and Joseph, P. 1992 Post-Gulf War challenges to the UN Collective security. Washington, D.C: United States Institute of Peace.
Goodrich, L. and Anne, P. 1955. The United Nations and the maintenance of International peace and security. Washington, D.C: Brookings Institution.
Gregoty, F. 1984. The multinational force – aid or obstacle to conflict Resolution? London: Institute for the Study of Conflict.
Hocknell, P. 2001. Boundaries of cooperation: Cyprus, de facto partition, And the delimitation of Tran boundary resource management. Boston: Kluwer Law International.
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