The Palm Tree Resort and Casino

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Advantages over Other Casinos

  • The Palm Tree Resort and Casino is the largest resort in the state of California with its area of 188,000 sq ft and more than 3000 slot machines.
  • Its annual profit is more than 33 million dollars (Valley, 2003).
  • Having 10 departments, the casino boasts of the best managed financial department by Julie Wiseman – Chief Financial Officer.(Weiswasser, 2011).

Challenging Gaming Environment Requires Best Staff

With the development of Internet gaming and other entertainment, casinos find themselves in a very competitive environment. This requires lots of efforts to be taken to attract gamers:

  • Employment and promotion of talented casino operators who will support the organization’s strategic aspirations.
  • Continue to encourage the customers through incentives after measuring and aligning the staff’s skills and talents with the casino’s strategic purposes.
  • Reorganization of some of the departments in order to meet ultimate goals via succession planning and career management strategies for talented personnel.

Interventions

The Palm Tree Casino will observe its workforce striving for better results when new horizons are outlined in terms of career prospects. This, however, will interfere with other departments:

  • Those casino operators, promoted to the management role, will face computer and reporting responsibilities.
  • Matching customers’ needs, the casino will reorganize the financial department in order to fit in newcomers from the casino floor and make financial management and strategic planning more expanded.
  • Needless to say, administrative orders will change significantly in this case.

Expected Outcomes

  • The Palm Tree Resort and Casino will have its financial department extend the staff or workers in order to work on the customers’ freebies, incentives, and special offers separately
  • The administrative measures on the actual gaming floors will change since new recruitment will take place. Namely, more talented and eager to work employees will be accepted to work.
  • Computer and reporting requirements will be much easier to make them similar for several departments at a time.

References

Valley, D. (2003). Jackpot Trail: Indian Gaming in Southern California. San Diego: Sunbelt Publications.

Weiswasser, M. (2011). What’s in a Title? Finance Department. Human Capital, 15(1), 22-23.

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