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External Forces
PESTEL analysis makes it possible to identify the main external factors that affect the NC company. For McDonald’s in modern conditions, the key forces are political, economic, socio-cultural, as well as environmental factors. In particular, the company’s ties can be significantly affected by international trade agreements and market conditions. Additionally, today’s consumers are paying more and more attention to healthy food and the development of healthy habits as part of the socio-cultural transformation. The active development of new markets, including Asia and Africa, is economically relevant. Finally, environmental concerns may significantly affect a company’s operations through new international and local environmental regulations.
Business Goals
The main goal of McDonald’s as a business is to provide a high-quality product to consumers with quick serving and the lowest price. Planning to achieve this goal is important for the organization, as it involves the interaction of various external and internal factors. In particular, a company needs both an effective organizational structure and a thorough assessment of external influences. For example, McDonald’s has a rigid linear and horizontal structure that ensures the most efficient decision-making and implementation. In addition, the company uses technological innovation to improve the quality and reduce the price of products for consumers. These aspects allow the company to have a clear structure to keep the operation flexible enough to respond to external threats.
Product and Customers
The main product of McDonald’s is high-quality fast food at the lowest price. The focus of the company is to serve products quickly so that consumers can receive their orders as quickly as possible. This aspect represents the basis of the company’s competitive advantage, as it maintains a balance between the quality and value of the company’s products. The composition of the company’s main customers is diverse, as McDonald’s offers products in the middle-price segment. The company’s restaurants focus on the family audience, trying to satisfy the needs of consumers of all ages. The main consumers of the company’s products are people of different ages with an average income. Most importantly, the company operates in multiple countries around the world, making its audience diverse.
Technologies
McDonald’s is one of the world’s leading companies in adopting various technologies in its processes. However, there is now also a variety of innovations that can improve the collaboration and efficiency of a company’s processes. For example, McDonald’s can utilize artificial intelligence systems for data storage and analysis. Such technologies will improve the process of analyzing the company’s operations and facilitate decision-making. Additionally, McDonald’s can look to expand learning possibilities for its employees through online platforms and training. It is also important that various applications for tracking physical and psychological health are currently available for professionals. It can be useful for McDonald’s to use them to screen employee well-being and suggest relevant assistance programs.
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