Whole Foods Market in 2008: Vision, Core Values and Strategy

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Table of Contents

Vision

Whole Foods Market is a company that prides itself in the provision and promotion of organically grown foods, food safety concerns and the sustainability of the ecosystem.
The products are top of the line, with a highly motivated team that strives to delight its customers.
It creates wealth for the share holder while conserving the environment.

Vision

Strong brand name associated with healthy natural organic foods.
Increased demand by Americans for all healthy things, it has stores in almost every state in the country (USA).
It is the first certified organic store offering competitively priced top of the line products.
It has a 38% market share of organic food market.

Core values. Competitive Advantage over other companies

Whole food markets the highest quality, least processed, most flavorful and naturally preserves foods; this is can be viewed in the Company‘s website. Americans have a high demand for healthy foods and the company is able to meet this demand.
Team work. They recruit the best employees and keep them highly motivated and happy. Happy employees translate into delightful customer experience. Satisfied customers market by word of mouth and are loyal customers.
Use of the differentiation strategy. Organic food is organic food but the packaging and delivery makes it different. Whole foods market sells its products with the highest quality of organic food and the products are sold at a higher price and those who want quality will pay for quality.

Winning strategy