Social Media Agency “Aware” Analysis

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Table of Contents

Relevance of the Business
Action Plan
Products and Services
Goal, Mission and Vision Statement
Audience
SWOT Analysis
References

Relevance of the Business

Business increases its presence in social networks, fights for the attention of the audience in various ways. Promotion on the Internet is no longer just a fashion trend, but a necessity for large and small companies (Day). Too many brands have come to Instagram in recent years, and the algorithms of the system are constantly changing and improving. In order to effectively promote their services and products on social networks, companies turn to advertising agencies. Thus, an online social media management agency is a reputable business that can be started from scratch. An SMM agency is a studio that promotes various types of businesses or individuals on social networks. At the same time, the promotion should be quite effective.

Action Plan

Development of a competent business plan is vital for any business to succeed. In case of the SMM agency it is necessary to register an IP status to launch a website. In addition, financial expenses are of primary importance; thus, the team must form a start-up capital to ensure employees get their pay, the rent is paid, and other necessities are covered. An SMM agency must present its skills competently to attract clients; hence, it needs its one profile or website. Apart for the employees, we also need a marketer and a targetologist in order to launch promotion campaigns. Finally, we need to launch an advertising campaign and purchase necessary equipment such as computers, phones, and cameras.

Products and Services

The agency will work with companies, attracting an audience to them, stimulating the activity of the audience, creating informational occasions and promotions. In general, our SMM-agency helps:

To increase brand awareness, especially when one uses different social networks to promote.
To attract the target audience which means an increase in the number of requests from potential customers.
To inform support for users, tell them about discounts, promotions, sales, warn about new arrivals of goods, answer questions.
To increase brand credibility.
To demonstrate the company’s achievements by publishing expert content.
To smooth out the negativity and maintain the brand’s reputation.
Analyze user behavior.

Goal, Mission and Vision Statement

The SMM agency “AWARE” strives to standardize social media management services acceptable not only in the United States, but also in other countries. Our vision is to expand the importance of SMM services and understanding of high-quality brand promotion. Our mission is to provide customer-oriented marketing services to individuals and businesses that will strengthen their brand reputation and help in the sale of goods and services. While developing our key values, goals, mission, and vision, it was concluded that we must focus on improving customer experience and strive to set high standards in the field. Hence, we are people-driven organization prospering to provide high-quality services.

Audience

Initially, the online SMM agency “AWARE” will primarily work with small businesses from all over the state. Small businesses can range from clothing boutiques to private IT companies. These people are usually 20-30 years old, they have just received a degree and are deciding what kind of business they want to start and, therefore, need promotion. The second category of audience is bloggers who promote their lifestyle, product or personal brand. These people resort to the services of SMM agencies to attract subscribers and get their feedback. Finally, freelancers strive to sell their services to their audience, as well as create a personal brand.

SWOT Analysis

Based on this SWOT analysis, the pricing, budget and marketing strategies were established. We will introduce the company by sending an introductory letter to key stakeholders, advertise our business in thematic business magazines and newspapers, attend local exhibitions, meetings, and other events. In addition, it was decided that the initial budged would equal to $5,000 considering that all the personnel has enough experience and equipment to assist first clients.

References

Day, Charlie. “How to Start a Social Media Marketing Agency: Step by Step.” Agorapulse, 2022. Web.

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