An Elevator Pitch for Soleil Delicacies

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Getting the right nutrients for our bodies when they are needed increases the possibility of living a healthy and long life. One of the ignored facts is that good nutrition could help the world in the fight against Covid-19. However, amidst the busy economic trends, there is a likelihood of forgetting the importance of proper nutrition requirements. Despite this, there is a need to create a generation of healthy children and adults. After analyzing this situation and the gap in the market, our company aims to provide a lasting solution.

The Emotional Benefit

Soleil Delicacies is a catering business that delivers healthy and child-friendly meals to the community children in the UAE. Our company delivers products that are a balanced diet and easy for children to eat, such as grapes, apples, and bananas. The company recognizes that kids like tasty and easy-to-eat foods and hence prepare meals such as chicken, meatballs, fried rice, and simple chicken soup, among others (Naja & Hamadeh 2020). Soleil Delicacies believes that the consumption of high-quality food is the key to living a healthier life and nurturing strong children. Our company, through various experts, educates modern and caring mothers on the right ingredients to use and quality foods to give to their families. Besides, Soleil Delicacies offers nutrition information by providing pamphlets with different ingredients to customers as an after-sales service. We also arrange seminars for loyal clients for the same purpose.

Quantifying Success

Through our services, Soleil has managed to impact a significant number of children and families’ lives. The company delivers food to four community children’s centers every day. There has been a remarkable change in the immunity of the children in these centers since they contracted Soleil as their food supplier. The caregivers in the centers also acknowledge that the children learning ability has improved and they are motivated to engage in various activities. Most importantly, the children’s appetite levels have improved significantly as our company delivers food that is children-friendly and easy to eat (Deoni et al., 2018). Soleil has also managed to impact the surrounding community by educating them on the importance of good nutrition.

The Velvet Rope Close

The company works with clients who are willing to keep track of their nutrition and pay the costs fixed to it. At Soleil, we encourage loyalty to a healthy eating habits by providing membership subscriptions to our customers. The company provides three subscription options; monthly, semi-annual, and annual option. Different cards have varying benefits; for instance, the monthly card membership provides clients with meals and pamphlets indicating their nutrition combinations. The semi-annual card provides clients with access to meals, pamphlets, and seminars. Annual subscribers benefit from free deliveries in addition to meals, pamphlets, and seminars.

Situation (Conflict)

A third of the Coronavirus cases could have been prevented if people emphasized healthy eating habits. The severity of the disease could have been reduced if a proper healthy diet was followed as it boosts immunity to fight diseases (Naja & Hamadeh 2020). People with lifestyle diseases, which are mainly caused by poor diets, such as type 2 diabetes and obesity, are most affected by the Covid-19 pandemic. Waddingham et al. (2018) noted that low-income earners have the poorest diets as they often rely on fast foods, hence the most susceptible to the virus. Plant-based and healthy foods should be available at an affordable price to advance in the fight against the virus (Awuchi et al., 2020). People should also be educated on the risks and benefits of the kind of foods they consume. In addition, the world has undergone a drastic societal change whereby women compete in the job market, leaving less time and attention to housework. They may have limited time to cook and perform other basic household tasks. Despite this, there is a need to nurture a generation of healthy children and adults.

Impact

Modern products are characterized by high sugar levels, saturated fats, and sodium which are unhealthy for daily consumption. Intake of food with poor nutrition has adverse effects on child growth and development and the proper functioning of adults. Researchers argue that an average of 2 in every 3 children is not fed with food that supports proper growth of brain and physical functioning (Awuchi et al., 2020). This trend puts children at risk of low immunity, poor learning, increased rates of infections, and poor brain development (Deoni et al., 2018). Adults are also affected by poor feeding as they develop stress, low working capacity, increased fatigue, and risks of developing illnesses (Asigbee et al., 2018). Poor diet also increases the chances of getting complications such as obesity, diabetes, hypertension, and tooth decay (Awuchi et al., 2020). Surprisingly, proper nutrition is among the factors that could prevent and reduce the risk of having chronic diseases.

Resolution

Creating a healthy and strong generation requires the consumption of good nutrition. Soleil Delicacies recognizes this fact and hence focuses on observing it through providing quality food and services. Community children in the UAE benefit from these services as they form the largest clientele of Soleil Delicacies. Soleil has a channel of networks that ensures it delivers quality and timely products. To begin with, the management team ensures that there are enough ingredients and resources to carry out daily tasks smoothly (Deoni et al., 2018). They also supervise the operations making sure every employee performs as expected. The operations team comprises an inventory manager who keeps track of the incoming and outgoing stock (Deoni et al., 2018). The company has several professional cooks who prepare quality and delicious food using standard hygiene and fresh products. After preparing foodstuffs, the delivery personnel is always ready to transport them to the clients’ location. The company has a quality assurance manager to keep a check on the standard of operations. Great teamwork and collaboration among Soleil employees are largely responsible for its success.

Key Clientele

Toddlers and Children

At Soleil Delicacies, we focus on creating and nurturing a future generation of healthy people who are free from chronic diseases and other complications. To achieve this objective, we make children and toddlers our primary focus group. We identified that modern parents were less aware of the nutritional needs of their children or lacked the ingredients to give them the right quantities (Asigbee et al., 2018). As this age group is at the physical and brain formation stage, which is most crucial in human life, they require utmost care. They need to feed on food rich in the five primary nutritional components; vegetables, proteins, grains, fruits, and dairy. Through our nutritionist, the company recognizes that children should consume foods with limited sugars, salts, caffeine, and fiber. We offer a variety of fresh fruits and vegetables, such as bananas, oranges, grapes, and apples, among others. To meet their grain food needs, we provide them with foods such as cereals, rice, wheat, pasta, bread, and oats, among others (Asigbee et al., 2018). Soleil Delicacies also delivers dairy products to the toddlers, such as cheese, milk, and yogurt. These are good sources of protein and calcium. To meet their protein needs, our company prepares eggs, nuts, lean meat, beans, chicken, and fish. We also emphasize the importance of hydration in children, as water is an essential drink.

Obese individuals

There has been a drastic increase in the population of obese individuals in the last two; unfortunately, all ages are prone to growing obese, but children are most affected. Obesity has been associated with other health risk factors such as cardiovascular diseases and type 2 diabetes. Recognizing this risk, Soleil Delicacies focuses on working closely with obese clients to help them manage their weight. We ensure that obese clients can reduce their weight through proper nutrition and lifestyle. Obese individuals are served foods with reduced fats, sugar, and salts (Naja & Hamadeh, 2020. More so, we encourage them to reduce the consumption of soft drinks, refined foods, and alcohol. In an effort to reduce their weight, we provide them with foods with complex carbohydrates, rich in fiber, and low glycaemic foods (Deoni et al., 2018). We also advise them to consume milk with a low-fat concentration. Our nutritionist works with these clients to develop an eating timetable and the types of food they should consume.

Chronic Disease Patients

People suffering from chronic diseases have a challenge when choosing and taking their foods. As side effects of the heavy medications they are exposed to, these people may experience nausea, fatigue, and chronic pain. Some of the patients who purchase our product suffer from different types of cancer, cardiovascular diseases, stroke, diabetes, and renal failure. Patients suffering from different diseases require unique and customized care to meet their exact needs. At Soleil Delicacies, we use our nutritional who are highly skilled to recognize their diverse nutritional needs according to their illnesses. Generally, our company encourages them to consume plenty of fruits and vegetables, which helps to boost their immune system. This clientele is also required to take a balanced diet and regularly dehydrate (Deoni et al., 2018). They are also advised to intake foods rich in fiber as they are associated with a low risk of cardiovascular diseases, bowel cancer, and type 2 diabetes. We hold regular seminars to address the nutritional requirements of these patients and the activities they can undertake to prolong their life. However, we always remind our clients although good nutrition helps the body fight diseases, it is not a substitute for medications.

References

Asigbee, F. M., Whitney, S. D., & Peterson, C. E. (2018). . Journal of School Health, 88(6), 407-415.

Awuchi, C. G., Igwe, V. S., & Amagwula, I. O. (2020). Nutritional diseases and nutrient toxicities: A systematic review of the diets and nutrition for prevention and treatment. International Journal of Advanced Academic Research, 6(1), 1-46. Web.

Deoni, S., Dean III, D., Joelson, S., O’Regan, J., & Schneider, N. (2018). . Neuroimage, 178, 649-659.

Naja, F., & Hamadeh, R. (2020). . European journal of clinical nutrition, 74(8), 1117-1121.

Waddingham, S., Shaw, K., Van Dam, P., & Bettiol, S. (2018). Children are key informants. Appetite, 120, 514-522.

Designed for: Designed by: Date: Version:
Business Model Canvas
Key Partners

Who are our Key Partners?

  • Community Children
  • Families
  • Individual clients
  • Nutritionists

Who are our key suppliers?

  • Farmers
  • Grocery suppliers
  • Food manufacturers

Which Key Resources are we acquiring from partners?

  • Plant foods
  • Groceries
  • Ingredients
  • Expertise

Which Key Activities do partners perform?

  • Purchase our products
  • Supply raw materials

MOTIVATIONS FOR PARTNERSHIPS: Optimization and economy, Reduction of risk and uncertainty, Acquisition of particular resources and activities

Key Activities

Value Propositions Activities

  • Product acquisition and Development
  • Marketing and advertising
  • Delivery
  • In-house services

Distribution Channels

  • Farmer-Company
  • Grocery farmers-Suppliers-Company
  • Food Manufacturers- Company

Customer Relationships

  • Social media
  • Website
  • Follow-ups

Revenue streams

  • Membership subscriptions
  • In-house sales
  • Delivery fees

CATEGORIES: Production, Problem Solving, Platform/Network

Value Propositions

Value do we deliver

  • Quality and Healthy Diet
  • Nutrition information
  • Seminar on healthy living
  • Delivery services
  • Fresh ingredients
  • Recipes

Our customer’s Pain Points

  • Unhealthy eating habits
  • Lack of time to prepare healthy foods
  • Uninformed of the nutrition value of foods consumed
  • Boost immunity
  • Nurture healthy children

Bundles of products and services

  • Monthly Subscribers (meals and pamphlets)
  • Semi-annual Subscribers (meals, pamphlets and seminars)
  • Annual Subscribers (meals, pamphlets, seminars and deliveries)

Which customer needs are we satisfying?

  • Socializing
  • Healthy living
  • Motivation
  • Belonging

CHARACTERISTICS: Newness, Performance, Customization, “Getting the Job Done”, Design, Brand/Status, Price, Cost Reduction, Risk Reduction, Accessibility, Convenience/Usability

Customer Relationships

Expected Customer relationship on each Segment

  • Regular discounts
  • Communications
  • Free advice
  • Promotion information

Which ones have we established?

  • Communications
  • Free advice

How are they integrated with the rest of our business model?

  • We use communication tools to market our products and deliver message about important events
  • Free advice given market our products and services

How costly are they?

  • The strategies are inexpensive as they require 1% of every service purchase to maintain.
Customer Segments

For whom are we creating value?

  • Toddlers and Children
  • Obese people
  • People with chronic diseases
  • People willing to live a healthy lifestyle
  • Community children

Who are our most important customers?

  • Community children
  • Children

Our customer base a Niche Market

Key Resources

What Key Resources do our Value Propositions require?

  • Groceries
  • Farm outputs
  • Other food ingredients
  • Delivery vans
  • Cooking expertise
  • Nutrition expertise

Our Distribution Channels

  • Farmer-Company
  • Grocery farmers-Suppliers-Company
  • Food Manufacturers- Company

TYPES OF RESOURCES: Physical, Human, and Financial

Channels

Channels to reach our Customer Segments

  • Mass media advertising
  • Social media
  • Emails
  • Website
  • Seminars
  • Product promotions

How are we reaching them now?

  • Social media
  • Website
  • Seminars

Which channels work best?

  • Social media

Which ones are most cost-efficient?

  • Our website

How are we integrating them with customer routines?

  • We use social media platforms to direct clients to our website where we make most of the communication.
Cost Structure

What are the most important costs inherent in our business model?

  • Raw materials
  • Employee salaries
  • Delivery costs
  • Electric energy
  • Building rent

Which Key Resources are most expensive?

  • Salaries
  • Energy

Which Key Activities are most expensive?

  • Seminar and training
  • Advertising and marketing

YOUR BUSINESS IS MORE: Value-Driven (focused on value creation, premium value proposition).
SAMPLE CHARACTERISTICS: Fixed Costs (salaries, rents, utilities), Variable costs, Economies of scale, Economies of scope.

Revenue Streams

For what value are our customers willing to pay?

  • Delicious and fresh food
  • Nutrition information
  • Healthy food
  • Advice on healthy eating
  • After service check-up

For what do they currently pay?

  • Value
  • Customer service
  • Nutrition information

How are they currently paying?

  • Membership subscriptions
  • Cash payments
  • Electric payment

How much does each Revenue Stream contribute to overall revenues?

  • Membership subscriptions (60%)
  • In-house sales (30%)
  • Delivery fees (10%)

TYPES: Asset sale, Usage fee, Subscription Fees, Lending/Renting/Leasing, Licensing, Brokerage fees, Advertising.
FIXED PRICING: List Price, Product feature dependent, Customer segment dependent, Volume dependent.
DYNAMIC PRICING: Negotiation (bargaining), Yield Management, Real-time-Market.

Designed by: The Business Model Foundry. Word implementation by: Neos Chronos Limited. License: CC BY-SA 3.0
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