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Advertising campaigns play an essential role in helping promote a product to the target audience. Branding ads are usually displayed on social media or various websites to raise customer awareness and loyalty to a particular brand (Kovalenko, 2021). The marketing ad that I chose is Nike’s “Just Do It” campaign and logo. I find this ad compelling because it is recognizable, captivating, motivational, and memorable.
Ads include but are not limited to such features as logo, unique font, packaging, and pricing. The latter two may not always be included if the purpose of marketing is to increase the general awareness of the brand. For example, Nike’s ad usually consists of the image of its most featured sports shoes, the curved ribbon, and the company’s name (Kovalenko, 2021). All ads contain the brand’s short but effective slogan, “Just Do It,” which became associated with Nike even among those who do not frequently purchase apparel from this company. This ad’s primary purpose was to make the brand recognizable. Thus, it was meant to be inspiring as well as connected to emotion to ensure that the slogan built a strong correlation between the marketing campaign and Nike in the minds of consumers. Moreover, the company’s video “Just Do It” ads often feature famous marathon runners, basketball players, tennis champions, and football stars. Overall, I chose this specific group of ads because I think it was an effective marketing strategy that developed over time into a brand image since, when seen, it is immediately associated with Nike.
In summary, ads became effective marketing techniques to increase brand recognition and customer loyalty. The ad that I chose was Nike’s “Just Do It” advertising campaign, both images and videos. The success of this ad is in its simplicity and motivational nature, which made the brand memorable and recognizable, as well as inspired more people to purchase Nike’s products and increase their interest in sports.
Reference
Kovalenko, I. (2021). What is brand advertising, and how to start branding campaign? Smartyads. Web.
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