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In less than 20 years, Amazon has managed to change the way people view online shopping, and one of the factors that enabled this possible was the launch of Prime 2-day delivery. Currently, more than 100 million people use the service, and they expect that the products they shop online will be delivered to their doorsteps in 48 hours or less, otherwise termed as 2-day delivery (Jindal et al., 2021). Choosing 2-day delivery reduces the time it takes to get the product and make it ready for shipping by two business days after Prime ships the order but has no impact on how long it necessitates to obtain the item or get it ready for shipping. When the merchandise ships, the shipping method’s time starts. The vast majority of online shoppers increasingly demand two-day delivery, which is known as the “Amazon Prime Effect.” Throughout its Amazon Prime program, Amazon has become the benchmark for fast delivery (Aćimović et al., 2020). Prime customers often obtain their purchases two days after placing them. Two-day delivery on Amazon can mean either two different business days or two complete days. Furthermore, the time can start running when the order termination time or the checkout time has been met.
Fulfillment centers are a type of warehouse that Amazon has been growing. As a result of the expansion and having more storage space, deliveries are made faster. If they have similar products in various locations, all they must do is transport the item from the warehouse that is closest to the destination it is heading to. In addition to UPS and the US Postal Service, Amazon makes use of independent couriers (Jeong et al., 2021). Hence, if one has a nearby warehouse and personal couriers, the packages will undoubtedly arrive sooner. As a result, having more fulfillment Centers will help increase Amazon’s process for Prime 2-day delivery, making it more possible to make the delivery in 2 days and therefore satisfying their customers’ demands.
References
Aćimović, S., Mijušković, V., & Milošević, N. (2020). Logistics aspects of goods home delivery: The case of amazon company. Marketing, 51(1), 3–11.
Jeong, H. Y., Song, B. D., & Lee, S. (2021). The Flying Warehouse Delivery System: A quantitative approach for the optimal Operation Policy of Airborne Fulfillment Center. IEEE Transactions on Intelligent Transportation Systems, 22(12), 7521–7530.
Jindal, R. P., Gauri, D. K., Li, W., & Ma, Y. (2021). Omnichannel battle between Amazon and Walmart: Is the focus on delivery the best strategy? Journal of Business Research, 122, 270–280.
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