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Timeline
A 3d design system is a digital product that requires considerable time and effort during development. Most stages of the project are closely linked with software development and marketing. The first stage lasts for approximately two months and is focused on customer development. It may be necessary to determine the target audience and align messaging and positioning in accordance with demand trends. The second phase focuses on recruiting and team building and lasts for three months. During this period, software developers and marketers should be recruited for further product development (Villafiorita, 2016). Preliminary launch plans and financial analysis is conducted throughout the stage. The third stage is focused on building the application and beta testing. The process should be completed within five months, and the final product should be established. The next phase is related to the launch announcement, social media seeding, and marketing in general. Significant bugs are fixed during the period, and beta testing data is analyzed. The last stage is two weeks long and is focused on the launch of the product and customer review analysis. It may be beneficial to utilize customer feedback in order to improve the application.
Growth Ambitions
The 3D design is becoming an inseparable part of modern technology as it is implemented in a wide variety of fields. Diverse applications are provided to satisfy the demand for 3D designing instruments. However, most of these design systems are not built for a specific field of implementation. Therefore, they may not be suitable for some areas. The above-mentioned application is designed for a specific area in 3d modeling and may have significant competitive advantages. The growth strategy should be focused on getting the share of the market related to interior design in order to avoid competition with major players in the market. The given market niche is currently underrepresented and has considerable potential. Digital instruments are broadly used in interior design, yet there is a small number of 3d design systems built particularly for that purpose (Gleadall, 2021). Hence, the market offers promising opportunities, and it may be beneficial to focus the marketing approach on obtaining the specific product-related market share.
Downside Risks
The recent experience has shown that demand and consumer preferences may change rapidly during short periods of time. The pandemic restrictions significantly destabilized the market and caused unpredictable changes (Zhade, 2021). It may be particularly essential in terms of the digital market. The demand for both software and hardware increased rapidly, providing numerous opportunities in the field. However, with the development of vaccines and the mitigation of restrictions, the trend may reverse. Such conditions may be very unfavorable for new players in the market with the little-known brand. Another risk is related to the possibility of huge corporations focusing their attention on specific software implementations and particularly interior design.
Communication
It may be necessary to communicate with known software publishers in order to distribute the product. Another considerable communication channel is collecting feedback from the customers. Analyzing customers review and adapting the product may be the key to efficient software development. It is also beneficial to communicate with educational institutions related to architecture and design. It may be possible to conclude an agreement with such organizations to provide them the needed software for free in exchange for teaching their students based on the provided product. It may not only lead to further service for graduates but also serve as a “word of mouth” advertisement.
Reference List
Gleadall, A., 2021. FullControl GCode Designer: open-source software for unconstrained design in additive manufacturing.
Zhade, Z.A., 2021. Coronavirus Pandemy In the system of contemporary global risks.
Villafiorita, A., 2016. Managing software development projects. Introduction to Software Project Management, pp.225–256.
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