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Cloud-based organizations involve those dealing with computing services. Such services include internet installation, cloud data storage, server building, networking, and software maintenance. Data stored in the cloud is easily accessed and retrieved for use. Additionally, cloud computing provides its users with several activities. Example of these activities includes emailing, app creation, and media streaming. There are many practices the organization has to put in place for a digital platform to realize dedicated employees. Among such programs include the use of social media and attractive advertisements. In addition, software branding is used by organizations to attract followers. This research paper outlines steps required for a digital organization to attract skillful employees.
The use of social media is one of the ways of attracting new employees. The media platform of the company needs to be well organized. Such areas are where the image of the organization is revealed. The platform needs to have a clear line of organizational activities and goals (Enke, 2021). Skillful employees value and rate organizations based on how they organize their activities. Social media is a better way to reach and engage many people over a short period. It is therefore important to showcase its strength well on social media. The social media activities to keep up with the followers involve creating a conversation. Such conversations would be propelled on Twitter, WhatsApp, and Facebook pages. Furthermore, social media can be used to recruit new employees. The department of research coordinating with technology and communication creates viable links. The link enables followers to access job requirements and the steps involved.
Another way to entice employees is with the use of attractive trailers. Using advertisements is among the most convenient ways to pass the information on an online platform. The organization has challenges getting the right employees due to minimal or lack of communication. Therefore, the department of technology should develop attractive posters. The advertisements are set to slide among articles on search engines such as chrome, Firefox, and Phx browsers. During development, the research department must ensure such advertisements portray work requirements. Besides, the company can use product branding to sell its image. Successfully carried out programs should be used to brand the organization. Such programs help to sustain companies in a complete market.
The use of rewards and incentives is another way to attract skillful followers. The organization should involve in activities that have incentives to encourage new applicants (Tetiana 2018). Such activities include treating well the current employees. Additionally, offering benefits on work well done can entice new applicants. Good rapport between the organization and its employees boosts respect. Such programs increase the courage and anxiety of other people wanting to be part of the organization. To realize such goals, the marketing and sales department, with administrative approval, has to set aside funds. Once the program has been approved, communications are carried out across the organization and its followers. Among the tools used in the job, the selection includes the use of digital rewards. Digital reward refers to the use of online incentives. Such motivations are delivered to online followers and employees via links. There are job fields that require more information about the applicant. On such occasions, the applicant may find the process tiresome. Therefore, it is essential to find a way to keep them motivated as they fill in the required information. The incentive program motivates the applicant, thus encouraging referrals.
The use of systematic coaching is another way to attract suitable applicants. Many employees have basic information but lack specific skills in the digital field. Couching helps to ensure understanding of the tasks. The program is necessary both for the current and recruits. Both employees and the new applicants gain more knowledge during couching. Rotation of workers can be used with coaching, for they serve similar roles. Both programs tend to help individuals with a lower understanding of the stated roles (Moussavi, 2019). Conclusively, doing a well-organized company is always what many workers wish for. The use of poor strategies cannot lead to an organization achieving its goals. It is therefore essential for the organization to ensure good working. This is through the realization of several strategies, as discussed. Among the techniques mentioned were social media, attractive advertisements, and compensation. Such programs attract good employees and help an organization meet its goals.
References
Enke, N., & Borchers, N. S. (2021). Social media influencers in strategic communication: A conceptual framework for strategic social media influencer communication. In Social Media Influencers in Strategic Communication (pp. 7-23). Routledge
Moussavi, S. E., Zare, M., Mahdjoub, M., & Grunder, O. (2019). Balancing high operator’s workload through a new job rotation approach: Application to an automotive assembly line. International journal of industrial ergonomics, 71, 136-144.
Tetiana, H., Maryna, C., Lidiia, K., Michail, M., & Svetlana, D. (2018). Innovative model of enterprises personnel incentives evaluation. Academy of Strategic Management Journal, 17(3), 1-6.
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