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What The Company Is Up To
We would like to inform our shareholders about the current performance and future plans of Level Up Footwear. It is important to note that we are facing intense competition in the market, which is being dominated by eleven major rivals. Admittedly, Level Up Footwear is not exhibiting impressive results since we scored the lowest among all other companies on both year 13 scoreboards as well as the game-to-date scoreboard. Our investors should know that Y13 was highly unfavorable in terms of change from the previous period, where the score change from Y12 is -30, and the overall game-to-date score is 33 (The Business Strategy Game, 2022). In other words, the company is in a disadvantageous position at the moment, and we were not able to meet our investors’ expectations and improve our best-in-industry score. Therefore, our shareholders should be aware of the perceived dire position of Level Up Footwear, which is the result of a multitude of factors ranging from internal problems to external pressures as well as strategic objectives at the company.
Financial Results
We would like to note that the financial results of Y13 were indicative of a lower range of performance. The company’s earnings per share became negative for the first time, where a similar pattern can be observed in regard to return on equity. Subsequently, our stock price also dropped by a substantial margin in Y13 compared to Y12 as a result of a series of errors and pressures put on Level Up Footwear through the given annual accounting period. We also experienced net losses in terms of our profits and retained earnings. Due to these issues, our company struggled to maintain the credit rating from the previous periods, which can be seen in Y13’s C- rating decrease from the B rating of Y12.
Key Achievements
Although Y13 was a year of major losses and setbacks for Level Up Footwear, some achievements were made despite the described problems. We maintained and even slightly improved our image rating by acquiring a rate of 67 for Y13. In the case of branded production, our company was able to improve the overall productivity from 3.872 to 4.013 and from 5.267 to 5.269 in Asia-Pacific and North American regions, respectively (The Business Strategy Game, 2022). These improvements are partly attributed to the notion of mitigating production costs considering low profits, revenues, and expenses. In addition, our shareholders should be aware that the company’s styling quality or S/Q rating improved dramatically across all regions from approximately 4.3 to 5.6 in Y13.
Challenges and The Actions Taken
The key challenges at Level Up Footwear include high-interest expenses, low revenues, high liabilities, the lack of cash on hand, and the unprofitability in regions of Latin America and Europe-Africa. In order to combat these problems, we are improving our production efficiency while maintaining quality factors at high levels. We also massively invested in high industry-wide superior materials to increase the S/Q rating, which is the main reason for the lower financial performance in Y13. Our actions taken are aimed at obtaining a long-term competitive advantage on the basis of sustainability.
Upcoming Events, And Planning
Level Up Footwear is expected to grow in the upcoming years, which we aim to accommodate by boosting our supply networks and capabilities. We plan to face and dominate the intense competition in the market by focusing on the quality of our products, which requires short-term investments and losses. The company is preparing a precise plan to gain a significant competitive advantage to climb up the industry ladder and bring satisfactory outcomes for our shareholders.
Reference
The Business Strategy Game. (2022). Level Up Footwear [CVS document].
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