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Yoga is a good activity for the body and brain, especially for students who spend a lot of time studying. Therefore, yoga classes are a great idea that does not require excessive resources. Torrens University plans to invite a teacher from a local yoga studio to conduct classes in the assembly hall, which has enough space to hold classes with the participation of more than a hundred students. The assembly hall can be used to attract attention to the event, and further classes can be held in the sports hall.
Yoga mats are the only equipment students will need; they can be rented from the studio, purchased together at wholesale prices, or – most conveniently – each student can bring their mat for class. The budget is not provided because our initiative group plans to make a partnership with a yoga studio to give a class at the university. We may face certain risks during the organization – the teacher may refuse the agreement, or the students may not show interest in the initiative.
Both risks can be overcome – if the teacher expresses disinterest, another teacher can be found. If not enough students pay attention to the initiative, a more effective and targeted marketing campaign in social media can be conducted, involving additional motivation (Santiago & Castelo, 2020). An aggressive marketing campaign can be justified by the great benefits of exercise, as physical activity has been scientifically proven to improve health and mental performance (Amatriain-Fernández, 2020). Equally important, there is a risk of students losing interest over time, for example, after 4-5 classes. To overcome this risk, a system of successes, achievements, and extracurricular activities will be developed to help maintain interest in the initiative.
References
Amatriain-Fernández, S., Murillo-Rodríguez, E. S., Gronwald, T., Machado, S., & Budde, H. (2020). Benefits of physical activity and physical exercise in the time of pandemic. Psychological Trauma: Theory, Research, Practice, and Policy, 12(1), 264.
Morillon, B., Arnal, L. H., Schroeder, C. E., & Keitel, A. (2019). Prominence of delta oscillatory rhythms in the motor cortex and their relevance for auditory and speech perception. Neuroscience & Biobehavioral Reviews, 107, 136-142.
Santiago, J. K., & Castelo, I. M. (2020). Digital influencers: An exploratory study of influencer marketing campaign process on Instagram. Online Journal of Applied Knowledge Management (OJAKM), 8(2), 31-52.
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