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During any crisis, the leaders of a company need to show their commitment and support both their employees and clients. In these devastating circumstances, as the representatives of the executive leadership team, we will try to promote positive changes, correct the mistakes that have been made recently, and encourage our workers to improve all our systems, especially the safety standards (Holtom et al., 2020). We assure you that our actions and communication will be transparent, and we, as leaders, are fully involved in the situation, sharing the responsibility for the crisis.
We are ready to receive any feedback from both our employees and customers, and our communication with the workers will be more frequent. For our staff members, there is a secure inner communication channel through which you can anonymously or non-anonymously leave your comment, which will then be addressed by the relevant department. Further, our clients can contact our customer service line at 1-800-123-1234 or by emailing customerservice@fast&fit.com. The feedback and information that we receive about the recent situation will be used to upgrade and enhance all our systems.
To alter the negative consequences of the crisis and enhance our situation, we need to create a video message in which our company will express our concerns and regrets about the tragic death of a young child. In the video, we will talk about the new safety measures that our company will adopt to make sure that such a situation will never happen again. Additionally, we will apologize to the family and friends of the child, our current or potential clients, employees, and the whole community for not justifying their trust. We will show our video message daily for some time on our Instagram and Facebook pages and our website. What is more, we will ask several TV channels, including the news channels, to show our video apology every day.
Reference
Holtom, B., A. C. Edmondson, D. Niu. (2020). 5 tips for communicating with employees during a crisis. Harward Business Review. Web.
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