Capstone Project: To Become an Effective Manager in the Sports Industry

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Achieving success in any industry is always a complicated process requiring much effort and dedication. Nevertheless, my practice allows me to formulate essential strategies and goals and share my thoughts with the audience. The foremost thing anyone who wants to harness the sports business needs to accomplish is realizing the fallacy of considering the industry solely as a complex promotion of athletes and sports teams. It is a more complex and dynamic system that involves applying marketing principles to sports products through cooperation. Businesses cannot afford to stand in one place for long; therefore, the natural inclination to keep improving is a valuable quality that should not be underestimated (Westerbeek & Karg, 2022). Analyzing results throughout the career is essential, evaluating which aspects to focus on and how to enhance. This type of self-reflection and motivation is valuable in industry, especially when starting your own business.

My primary strategy is to use my failures as an incentive to forget about defeat and try again; otherwise, success is impossible. The ability to recover from failure is one of the fundamental aspects of being an athlete, and it is as crucial for business. Obstacles only motivate entrepreneurs because each failure provides an opportunity to start over — only this time will one be wiser because of the experience (Westerbeek & Karg, 2022). Moreover, to succeed in sports, many people resort to the help of qualified professionals from their environment. Trusted associates – coaches, mentors, partners, and teammates share advice and support on the path to achieving goals. Having such a circle of support is essential for any successful business, and it will help me acquire the desired.

Gratitude to the university, I already have a network of contacts, and this is one of the most potent benefits of studying. Full Sail also permits me to move up the career and academic ladder. It offers a system, a coherent structure, which enables to see different options immediately and plan the future. The training develops communicative skills, teaches how to express thoughts, makes people feel at ease, and demonstrates oneself accurately. All these skills will contribute to the faster achievement of goals, and concurrently with the acquired knowledge, I will be able to become an effective specialist in the field of sports business. The network of professional training is full of opportunities for personal growth and networking, which makes it easier to move toward the bottom line. Everyone can find the right mentor throughout it and get the support and inspiration to be motivated and continuously be the best version of themselves.

To succeed, it is vital for me to be an expert in development and promotion to strengthen the organization through digital and traditional media. After graduation, I want to analyze sports market events and organize events that meet advertising and communication needs. In the long term, my goal is to become an effective manager in the sports industry and manage a sports organization according to market conditions. Furthermore, the most critical element of any business plan is to refine and test the idea with potential customers to make the product better and more successful. Focusing on feedback is one of the main steps in advancing a career.

It is crucial to remember that athletes and entrepreneurs are disciplined and dedicated, giving all their time to achieving their goals. Success comes to those who keep fighting when others may have already given up in both business and sports. This rule will be the leading métier on the way to my success, and together with faith in my strength, I will be able to get the desired.

Visual Timeline
Figure 1. Visual Timeline

Reference

Westerbeek, H., & Karg, A. (2022). International Sport Business: Current Issues, Future Directions. Taylor & Francis.

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