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Introduction
The product being sold by the Accenture company is its services. The consulting-focused organization advertises and promotes its services in helping other companies to manage their business properly. The particular service this marketing strategy focuses on is the integration of cloud-based computing into businesses.
Discussion
The pricing model for using cloud services provided by Accenture can be made on a monthly basis, in order to create a stronger connection between the company and its clients. The subscription-based payment model allows Accenture to transform their products into continuous services, and potentially add different features for clients that are willing to pay more (Marr, 2022). In terms of promotion, it would be advantageous to use both online advertisements and social media as the primary tool. With the focus on cloud-based technology and the widespread use of the worldwide web by businesses, the application of online ads would be most suitable to reach a potential demographic. The companies these ads would target are likely to be technologically savvy and in need of optimizing their work process.
In order to successfully create and put a marketing strategy in motion, it is necessary to relegate human resources to its completion. For this purpose, the marketing department of the organization, along with professionals involved in cloud storage systems must be effectively utilized. In this process, both of their specialties will be put to proper use. In order to develop a marketing strategy for cloud computing solutions, it will be necessary to develop a cloud computing platform, advertise it online, and find suitable cooperation partners.
Conclusion
In conclusion, using these steps, a communication channel between potential clients and the company will be established, allowing it to sell its services successfully.
Reference
Marr, B. (2022). Everything-As-A-Service: Why All Brands Must Consider Subscription Models. Forbes. Web.
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