Four Seasons Resort Whistler Hotel’s Loyalty Program

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Table of Contents

Hotel Description
Rate Analysis
Promotions
References

Hotel Description

Four Seasons is one of the leading global hotel companies working in various states. It focuses on the luxury segment, meaning the brand constantly diversifies its portfolio and adds new services to meet client’s expectations and ensure high satisfaction levels. However, as against other companies working in the same segment, Four Seasons does not have a loyalty program. It means constant visitors and guests cannot earn points and redeem rewards. The company focuses on building a recognizable image rather than attracting new clients by using the traditional concept of loyalty programs. The top management wants clients to return because of the perfect service, but not the awards accumulated because of the number of stays.

Rate Analysis

The rates were analyzed using the three online travel agents (OTAs) such as Travelocity, Expedia, and hotels, com. The two periods for the search were selected:

June 30 – July 3, 2023

November 28 – December 2, 2022

In general, all used OTAs provided similar information about the available rooms, prices, and rates. For the period June 30 – July 3, 2023, 18 various offers were available on all websites. The average nightly rate for the stay is $1305,3. However, this cost includes the price for the luxurious and exclusive offerings. However, the cheapest and the most frequently selected offering implies $339 for a night (Expedia, n.d.). The most expensive room costs $2,824 per night (Hotels.com, n.d.).

*Screenshot 1. Rates for Jun 30 – July 3, 2023 (Travelocity, n.d.).*

For the period November 28 – December 2, 2022, 15 various offers were found by using the websites. The average nightly rate for the stay is $879. Similar to the previous case, the price includes the cheapest and the most expensive rooms. Thus, the most attractive offering costs $264 per night (Travelocity, n.d.). The most expensive and luxurious room costs $1,802 per night (Travelocity, n.d.).

*Screenshot 2. Rates for November 28 – December 2, 2022 (Hotels.com, n.d.)*

The cancelation policies for all offerings are similar on all websites. The client can expect a complete refund if the reservation is canceled two days before the outlined date. It guarantees a higher level of client satisfaction (Travelocity, n.d.). As far as the company does not have a loyalty program, there were no offerings or specific rates available for members. Additionally, there were no discounts available for the selected periods. All sites offered fixed and same prices for a night and the whole term.

Thus, the best price for the period Jun 30 – July 3, 2023, is $339 for a night, with the necessity to make a deposit, fully refundable. For the term November 28 – December 2, 2022, the best offering is $264 per night with identical conditions. It is possible to see that the price is higher during the weekend stays. It can be explained by the high income of clients and the increased popularity of resorts during these periods. Thus, the night’s cost remains the same during the selected terms.

Promotions

The hotel might also offer some promotions to attract clients and improve their experience during their stay. First of all, the company offers stays in a suite or private residence with breakfast included. For the selected periods, this promotion is also available. Second, the Lead with Care is available for all residents (Four Seasons, n.d.). Moreover, ski equipment and opportunities for vacation and rest might be offered to clients (Four Seasons, n.d.). The chosen OTAs do not offer any additional specific promotion that might be attractive or useful for a client. In such a way, the research helps to understand the pricing policy, offerings, and promotions or special programs available for clients who want to stay at Four Seasons hotel.