Dennigee’s Store’s: Establishing Core Objectives

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Table of Contents

Vision
Objectives
Plan
Alignment with the Company Strategy
References

Vision

The Dennigee’s Store’s purpose is to expand and achieve its vision. Expansion might assist Dennigee’s Store in meeting consumer demand, expanding its market share, and leveraging its burgeoning brand. Well-crafted objectives help an organization stay motivated, have a natural direction, and establish specific objectives (Kabeyi, 2019). While most individuals know how important it is to set goals, accomplishing them can be challenging. Therefore, beyond a business concept, setting goals is crucial to the success of Dennigee’s Store.

Objectives

The team should prioritize three goals: bringing in more clients, boosting earnings, and boosting sales at Dennigee’s Store. Increasing turnover and productivity and planning for change and expansion can all be aided by increasing profitability. Acquiring customers is essential for starting a business and establishing a presence in the market, whether it is to raise sales (Fraccastoro et al., 2021). Productivity growth promotes competition growth. Hence, the company can pay less if it can make its goods for less money than its rival.

Plan

Objectives	This Month	This Quarter	This Season (Year)
Objective 1: Faster customer growth than the rivals	Opening new possibilities	Attracting more clients	Increasing profits
Objective 2: Increasing the company’s revenues	Acquiring more customers	Acquiring more market	Retaining the existing customers
Objective 3: Ensuring the excellent customer experience	Promoting customer loyalty	Retaining clients	Encouraging brand advocacy
Objective 4: Leading in profit generation	Reducing costs	Increasing turnover	Increasing productivity
Objective 5: Using the company’s strength to compete	Lowering prices	Improving the quality of products	Attracting more clients

Alignment with the Company Strategy

The aim of Dennigee involves being a customer-driven supplier of premium plants and lawn and garden goods. These targets and goals are in line with Dennigee’s emphasis on the “Big Five,” which include outpacing the competition in terms of customer growth, outpacing it in terms of revenue growth, guaranteeing an excellent customer experience every time, outpacing it in terms of profitability expansion, and employing the competitive advantage of our society. Because the goals and objectives take the firm’s overall plan and split it down into digestible chunks, the goals above and targets align with the company’s plans since they offer milestones along the route to accomplish the strategic mark.

References

Fraccastoro, S., Gabrielsson, M., & Pullins, E. B. (2021). The integrated use of social media, digital, and traditional communication tools in the B2B sales process of international SMEs. International Business Review, 30(4), 101776. Web.

Kabeyi, M. (2019). Organizational strategic planning, implementation and evaluation with analysis of challenges and benefits. International Journal of Applied Research and Studies, 5(6), 27-32. Web.

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Dennigee’s Store’s: Establishing Core Objectives

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