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Disney Company is an American cosmopolitan mass media and entertainment firm based at the “Walt Disney Studios complex” in Burbank, California. It was founded by Walt Disney in the year 1923, together with his brother Roy. The business is most known for its products from its production studio and for its first-rate visitor services. Disney has been ranked as one of the best companies to work for due to its family-friendly image. Disney Company is committed to offering a safe and respectful working environment inclusive in all its locations around the globe. That is due to striving to uphold the highest standards of ethics, quality, and social responsibility which are the primary reason many employees choose the company. Disney is leading in employment practices as the company offers its employees a variety of benefits. Health insurance, retirement savings plans, paid time off, and opportunities for learning and advancement to enhance their careers are just a few of the perks available to employees.
Disney also commits to diversity and inclusion, and the company strives to create a workplace where all employees feel valued and respected. That has helped to attract and retain the best talents in the company. One of the company’s most notable practices is its commitment to equal-opportunity employment. Amongst the key ways that Disney has been able to provide consistency in high levels of guest service is through its use of exceptional employment practices. For example, Disney is very selective regarding hiring, as it only hires the best talents. After the hiring process, Disney employees undergo extensive training to prepare them for their roles. The training covers providing outstanding customer service and how the employees should execute their roles.
In addition to training, Disney empowers its employees to make decisions that will benefit guests. For example, employees are encouraged to go the extra mile to make guests happy, even if it means bending the rules a bit. Finally, Disney also recognizes and rewards employees who provide exceptional guest service. That motivates employees and encourages them to continue providing great services. It also attracts new employees looking for a company that values customer service. By hiring the best candidates, providing comprehensive training, empowering employees to make decisions, mentoring, and rewarding employees for outstanding guest service, Disney has created an environment in which guest service is always the top priority.
Disney has gained a competitive advantage over its competitors because of its focus on employee empowerment and engagement. By engaging and empowering employees, Disney has created a work environment where employees feel valued and appreciated. This has resulted in higher levels of employee satisfaction and loyalty, which has in turn led to higher levels of productivity and profitability. One of the things that can be learnt from Disney is the importance of always staying true to one’s brand. Disney is a company that has existed for nearly a century, and one of the reasons it has been able to remain relevant and successful for long is that it has always been able to stay true to its brand and values. No matter what new trends or technologies come along, Disney always stays true to its roots, which has kept the company relevant for a long time (Havard, 2020). Therefore, the Walt Disney Company has proven to be a leader in HR management over its century. The organization’s values focus on the business’s human element, whereby they treat employees as internal customers.
Reference
Havard, C. T. (2020). Disney vs. Comcast: Lessons learned from the corporate rivalry. Graziadio Business Review, 23(1), 1-20.
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