The Aether Energy Company’s Analysis

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Table of Contents

Operations
Management
Forecasting With Balanced Scorecard Approach: Analysis and Summary
References

Operations

Key Things the Business Aims to Provide

End-to-end solutions handle implementation while paying close attention to intelligent and effective company setup. The systems are set up to ensure low costs, use the greatest materials, and provide the best infrastructure following corporate needs (Techopedia, 2017). An end-to-end solution decreases the amount of work, expenses, resources, and time required (Techopedia, 2017). To keep up with the unstable infrastructure and business demands, project managers often opt to employ end-to-end solution services. As a result, the product is handled by a single vendor who works on it from start to finish without the participation of any third parties.

Brief Justification of Starting the Business

Aether Energy is a resource that also addresses several environmental concerns, such as the switch to less environmentally damaging energy sources. Moreover, CAES technology is more ethical because it does not burden the user with additional financial investments and is close to the cost of production. Thus, it is responsibly sourced both for the environment and the end-user. Moreover, there is also a longer lifespan, as the mechanisms used are not susceptible to phenomena such as corrosion or bridging. In particular, compressed air technology makes the “end of life process” more evident, making it clear when the product needs to be replaced.

Proposed Providing Options

The company aims to have a partnership with the housing developments as well as sell to contractors who already install solar and batteries. Specifically, with the stronghold that chemical batteries have on the consumer energy storage market, alternative systems have been met with slight reluctance from consumers and potential investors. Due to this skepticism, a small pilot program run across 25 houses would help instill some confidence in prospective investors and customers. This will act as a proof of concept of our product, and the data generated can be provided to potential customers and vendors of Aether Energy. In order to sell large volumes of our product, we will market the Aether energy brand to housing developers in conjunction with Distributed Network Service Providers (DNSP). Our pilot program data will allow them to run their calculations and scale up the installation across all their sites.

Values of the Business

The company aims to maintain a high level of integrity, innovation, perseverance, and determination. Such goals will be achieved by organizing internal teams with a wide range of opportunities to improve the quality of life. At the same time, managerial accounting will play an essential role in building a committed atmosphere in the headquarters. Finally, providing a sustainable environment with the best quality products at affordable prices is the desired result in this case.

Ethical and Ecological Approaches

The company will be much more mindful of the environmental protection laws. It will comply with robust environmental licenses and permits and be responsible for its action. Such an approach will have a positive impact on the world’s ecological situation as well as attract the attention of “green” communities.

Social and Cultural Impacts

A much more ethically sourced energy storage system.
A much more responsible end of life process.
The company aims to give the local community the first priority when it comes to employment opportunities.

Legal Considerations

In the case of the described business, there is a registered patent for the use of CAES technology. It follows that all products manufactured and installation services provided will have a legal basis in the form of the aforementioned intellectual property.
The first step is registering the business in Australia in order to get ABN.
The registration for all taxes that are applicable in the manufacturing sector that is GST, TFN, and PAYG.
The company will comply with the fair trading laws in Australia, maintain healthy competition and keep the customers updated with the relevant information, e.g., Australian consumer law, comply with the competitive and consumer act, Australian standards, and codes of practices.
The company aims to honor and enforce contracts.
Adhere to privacy law.
Follow the importing and exporting rules.
The company aims to maintain the intellectual property rights.
Lastly, abide by the laws for employing people.

Business Model

Business-to-business (B2B), commonly known as B2B, is a kind of transaction that occurs between companies, such as between a manufacturer and a wholesaler or between a manufacturer and a wholesaler. Business-to-business refers to transactions between businesses rather than between businesses and individual customers (“Business to Business (B2B)”, 2020). Thus, such a model is the primary choice of Aether Energy and all of its future investments and internal operations.

Product Development

The first step, in this case, is to conceptualize the idea in the desired form for the client audience. In particular, issues such as the positioning of the product and delving into issues of direct application will be addressed. Then there will be the transformation into practice, which represents the first engineering samples, followed by the final version. The final stage will be to organize and think about the logistics and how to position the product in today’s market.

Aether Energy aims to be the leading renewable energy augmentation system for households worldwide.
Manufacturing, distribution, installation, and servicing of the home CAES system.

The number of consultants in the first phase of business development will not exceed one dozen during the initial launch and first stages of development. This will create a basis for further development of the internal workforce, which will already have time to consolidate working provisions and an organized workflow. Furthermore, a flat organizational structure will be the main direction that Aether Energy is going to follow when creating a hierarchy.

Product Distribution

The company aims to have different stores where the products will be distributed from a centralized area to the contractors and housing developments. Given the distribution model chosen, the contractors will be as committed directly as the single customers. In the case of positive trends in company revenues, there will also be partnerships with housing developments. Such a solution will introduce the product being sold into the household, which will have a positive impact on sales. The sale of CAES systems to contractors who have installed solar or regular batteries as their primary energy source also requires further consideration. Consequently, there are different directions in which the product distribution methods may be developed, and they are to be examined in the future.

Management

Management and Ownership

Aether Energy is owned and founded by the CAES system patent holders; Michelle Pham, Dominic Srbac, Ishanka Fernando, and Ben Amey. All co-founders are engineers with diverse areas of expertise, directly improved by developing and improving the CAES technology that the business is built around. To run and grow the business, partners Business partners & investors, Rohan Kalish, Jean Knoezen, and Chief of Finance (CFO): Baraka Torme. Lastly, the Legal team consists of Patent and licensing attorney Ali Matair to round out the Aether Energy core team.

Management Structure

The company aims at using an organic structure where there will be divisions in the company on the different specializations of the workers with various departments for marketing sales. A high level of knowledge of organizing operations in a bureaucratic way is additionally a requirement for them. Moreover, specific departmental divisions will ensure an efficient workflow in which processes will occur in parallel without negatively affecting each other. The chosen managerial accounting model will allow for the prompt allocation of work resources and the intelligent selection of the workforce to complement the workforce.

The First Year of Operation

Organic organizational structure.
Extremely flat structure.
Adaptable responsibilities with co-founders.
Close collaboration and teamwork.

Leadership Style: Multicratic Combination of Patterns and Leadership Methods

Task orientated and purpose drive system is the primary goal of the CAES system. Its product leaders make decisions for teams with distributed authority, while Aether Mechanical, Electrical, Business, Legal, and Finance run their small teams. The delegation approach consists of equal distribution of responsibilities to individual employees (Sabu, 2021). Agile collaboration with continuous improvement and learning for CAES product development is one of the key concepts utilized in this case. Thus, trust and reliability in crucial employees of Aether with skills and investment in the business to perform and lead working teams is the aimed result of the business.

Sabu. (2021). Multicratic system operation [Illustration]. Courses.Lumenlearning.Com.

The presented image is a visual demonstration of how Multi cratic system operates.

Guided Missile Culture

Equality in the workplace and task orientation.
Problem-focused.
360 feedback, quick change.

Ways of Promoting: Balances Scorecard information for Management

Enterprise Agreement: for fair wages and set promotions, pay rises.
Employee skills training.
Staff development program.

Forecasting With Balanced Scorecard Approach: Analysis and Summary

With a similar methodology and based on the information presented about Aether Energy, one may conclude that there are serious prospects for gaining a large customer base in a short period of time. However, this will require an initial workflow based on strategic objectives based on operational ones. First, there must be a stable channel of communication with certified organizations capable of monitoring negative and positive trends in the reduction of environmental harm. Having a large customer base will require that you invest not only in marketing but also in developing beneficial relationships with contractors and developers of large residential developments. A final decision in achieving the goals would be the establishment of a workers’ union, which would stand up for workers’ rights and create an inclusive, supportive work environment. Thus, the analysis and summary have revealed the main ways in which the company will need to focus in order to achieve its goals, both in the market and in its internal working processes.

References

Techopedia. (2017).End-to-End Solution (E2ES). Techopedia.Com.

Business to Business (B2B). (2020). Investopedia.

Sabu. (2021). Multicratic system operation[Illustration]. Courses.Lumenlearning.Com.

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