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“Do you know that your eating habits influence your health and promote the obesity epidemic? What we do at Kernel Keto is help people adopt a healthy lifestyle by implementing low-carb snacks into their diets while supporting the environment with our recycling packaging materials. Kernel Keto works diligently so that fitness enthusiasts from large cities can enjoy high-protein meals with additional nutrients that are essential to strengthen the body.”
The above pitch briefly depicts the concept of Kernel Keto Company. According to Bly (2015), a well-organized elevator pitch should identify a need that a company’s product addresses, describe the product, and illustrate its value with the use of specific words for each component. The pitch’s first sentence asks a question to make the listeners think of their eating habits and obesity. The following part explains how Kernel Keto guides weight issues and also supports the environment. The final sentence demonstrates the value for the target market represented by fitness enthusiasts, as the company’s product is crucial for maintaining a healthy diet. The pitch is concise and can attract people’s attention to promote Kernel Keto Company.
The presented post offers a well-developed elevator pitch, and I agree with the Author that it is satisfactory. The speech follows Robert Bly’s (2015) recommendations on structuring and entices attention. Nevertheless, I think that the last component could be more explicit in explaining why the customers would be satisfied. For instance, the sentence could be rephrased as “so that our customers can enjoy fresh from the oven products and be sure of receiving high-quality pastry.” However, such a paraphrase is simply a proposition to provide more detailed information, and, other than that; the pitch appears to be sufficient and engaging.
Reference
Bly, R. W. (2015). The 3-part elevator pitch formula you need to know. Entrepreneur. Web.
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