Under Armour’s Approach to Change and Innovation

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Table of Contents

Under Armour
Innovation Culture
Design Thinking & Philosophy
What Could other Companies Learn

Under Armour

Under Armour (UA) is ready to contend with many leading athletic wear companies in their industry by continuously improving and developing new item sections like compaction shirts and sneakers. If any athletic wear corporation already wanted to be at its peak and prosper as a company, having unlimited quantities of advancement might inevitably be the crucial component to that excellence. To succeed as a business, one must be willing to come up with new ideas, without advancements, the business will perish.

Innovation Culture

UA’s new vision could be described as creative and highly context centered. The innovativeness characteristics constitute UA’s various difficulties while running their activities. Other relevant features include credibility and inclusiveness within the corporation, risk-taking, experimenting, collaborating in various ways, and settling disputes. A client-responsive culture in a company has five unique features: the kind of worker, the kind of work atmosphere, enfranchisement, goal orientation, and, finally, the genuine inclination to appease and joy consumers.

Design Thinking & Philosophy

By involving clients in a sequence of mockups to gain knowledge, experiment, and modify ideas, design thinking would reduce the confusion and threat of innovation. Hence, UA could apply design thinking by basing clients’ feelings obtained through experimental tests rather than on past information or customer surveys. UA’s philosophy is distinctive and brave, they deeply reckon and organize their initiatives to develop an unequaled commodity that will attract customers. It implies that innovation is a must in carrying out a business and in all spheres of life.

What Could other Companies Learn

Other companies could learn to accept ambiguity, trial and error, and chaotic discrepancies during the process. That is how UA was not afraid of innovativeness and embraced the strategy of constantly experimenting with new ideas. Next, companies should realize that the most effective decisions come only when the firm tries to satisfy its customers’ crucial needs. From its emergence till today, that has been remaining the approach on which UA relies.

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Under Armour’s Approach to Change and Innovation

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