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Marketing communications play a crucial role in the success of any product, and the development and management of an effective marketing communications plan are essential for promoting exotic pencils. According to Walker and Mullins in their book, Understanding the target audience is one of many vital factors necessary for creating and implementing a successful marketing communications plan (Walker, 2014). The target market in this situation can be students, artists, or writers who value unique and extraordinary stationery items. When a corporation knows its target market, it can modify its marketing communications strategy to suit its needs and interests better. Additionally, creating a clear and concise brand statement is crucial. This message must highlight the exotic pencils’ special qualities and advantages, such as their brilliant colors and detailed patterns. The brand message should be consistent across all marketing channels, including advertising, social media, and product packaging.
The company should also consider using various advertising and promotion programs to reach the target audience. Advertising and promotion play a crucial role in the success of any product, including exotic pencils. The Target Corporation, one of the world’s largest retailers, provides a vast opportunity for promoting and selling exotic pencils to a wide range of customers. Identifying the target market is the first step in analyzing advertising and promotion programs for exotic pencils. In order to do this, it will be necessary to determine the qualities of the ideal client, such as age, income, and interests, and then use this knowledge to customize marketing messages and promotional activities to reach them successfully (Walker, 2014). The next step is to create a marketing mix that successfully communicates the distinctive selling qualities of the exotic pencils after the target market has been determined. Advertising in niche publications or on social media platforms can fall under this category, as can in-store promotions that draw attention to the distinctive qualities and advantages of the product.
One technology trend that can be leveraged for marketing exotic pencils is social media. The target audience can be reached effectively through social media platforms with a huge user base. The exotic pencils can be advertised to a certain demographic of people interested in arts and crafts by developing aesthetically engaging content and using targeted advertising. Another technology trend that can be used in e-commerce and by partnering with Target Corporation, a well-known and established e-commerce retailer, the exotic pencils can be made available for purchase online. This can greatly increase the reach of the product and provide convenience to consumers who prefer to shop online.
Marketing exotic pencils requires a well-thought-out and comprehensive marketing communication strategy to reach and engage the target audience. In this context, the target market for exotic pencils is those interested in arts and crafts. Utilizing social media networks is one marketing communication strategy that can be employed. The exotic pencils can be advertised to the intended demographic by producing visually engaging content and using targeted advertising on platforms. Sponsored postings, influencer marketing, and product demos are all effective ways to accomplish this. Another strategy is utilizing e-commerce through a partnership with Target Corporation. Making the unique pencils accessible online will considerably expand the product’s market and make it more convenient for customers who prefer to shop online. In addition, Target Corporation’s established brand can help to increase the credibility and trust in the exotic pencils.
Overall, developing and managing an effective marketing communications plan for exotic pencils is a complex process that requires careful consideration of the named factors. The advertising and promotion programs should be tailored to the target market, and utilizing technology trends and partnering with a well-known and trusted brand like Target Corporation can greatly enhance the marketing communication strategy and increase the reach and credibility of the exotic pencils. By considering all of these factors, an effective marketing communications plan for exotic pencils can be developed and managed, leading to successful product promotion and sales.
Reference
Walker, O. C. (2014). Marketing strategy: A decision-focused approach. (8th ed.). McGraw-Hill.
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