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The HR and the entire management need to be updated about the financial data to help with the validity of the SWOT analysis. This is an analysis of the strengths, the weaknesses, the opportunities, and the threats faced by Sony. Sony should understand its strengths and capitalize on them to help in positioning itself better in the market and edging out its rivals. Understanding the weaknesses will also be an important factor to the success of the organization. For instance, it will be possible to know the areas that the competitors can take advantage of to outdo the company. The firm will, in turn, stay cautious and work towards improving such areas. Opportunities, on the other hand, will help the organization in increasing its profitability and chances of succeeding. Any opportunities should be taken to help the organization in its bid to remain profitable.
Threats are likely to limit the competitiveness and profitability of the organization. Therefore, understanding the threats will help the company position itself in a better way against such threats. Financial data will help the organization in guiding its activities at all times. It will play a very crucial role in carrying out a SWOT analysis. For instance, the opportunities that are identified in the SWOT analysis will only be relevant if there is the necessary back up to help the organisation capitalise on them. Sony will only be able to carry out the mergers and acquisitions it if has the financial ability. The prospective tablets can only be produced if the company has the financial ability; otherwise, the SWOT analysis will not be valid if the company is not able to support the findings with finances. Therefore, in carrying out the SWOT analysis, it is important to first take into consideration the financial data available in the company.
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