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Subway is a chain of fast-food restaurants operating according to the principle of franchising. It is the largest by the number of points of public catering enterprises with 41,863 locations in 108 countries worldwide, providing sandwiches and salads. The company is committed to offering healthier food choices to serve the communities and make the lives of people easier. The core idea of Subway is to make a positive impact on customers and the environment by reducing their footprint and using healthy foods (“Our Commitment”). Subway’s vision can be identified as the journey to becoming the most responsible quick service restaurant (QSR), delivering exceptional service and a great variety of delicious foods at affordable prices. Compared to such competitors as Jimmy John’s, Publix Subs, and Jersey Mike’s, Subway works continually to enhance its services and focuses not only on people as customers but also as integral quality contributors.
The first action that is planned to be implemented in terms of the specific vision is the provision of business transparency. The customers will be offered a menu with ingredients and nutritious options, which will promote healthy lifestyles. All the stakeholders and contractors will be verified towards the highest safety and quality standards. The continuous search for cost-effective decisions is the second action, the outcome of which will allow preserving food quality and price without compromising any of them. The collaboration across franchisees is the third action devoted to contributing to the development of communities across the globe. In particular, social challenges, cultural issues, and environmental needs will be considered to make them public and improve. The environmental sustainability, Subway is committed to waste reduction and waste conservation, which are controlled as a part of the company’s supply chain management.
Work Cited
“Our Commitment.”Subway, Web.
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