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Summary
As a design professional, I agree with the findings of this discussion. Companies must listen to their consumers and adjust their products accordingly, especially when the data shows that consumers want something different (Hair et al., 2021). It is difficult to please everyone when it comes to design, so it is best to aim for the maximum number of consumers. In this case, the company should move forward with the bright colors if the data shows consumers want this.
Color of Special Fall Drink
This is meant to be a special fall drink that will be around for a limited time. The colorful special fall drink will evoke the season’s tone and draw consumers’ attention (Casas & Chinoperekweyi, 2019). The bright colors need not be neon or pink, but orange with mustard yellow and ruby red to reflect those fall colors will work. It will get the attention of younger females and, hopefully, other consumer demographics because it is not extremely bright or fixed for one consumer base. This particular fall drink needs to stand out and draw in the business of Starbucks’ target market, which includes millennials.
New Flavors
People are also interested in trying new flavors, so it is essential to consider that when creating a special fall drink. The drink should be unique and different from what Starbucks currently offers. It should be a flavor that is not too complicated but still new and exciting. The glass should also be affordable and something that can be easily replicated. Some ideas for a unique special fall drink flavor could be a pumpkin spice latte with a twist. Another idea could be a warm apple cider with a hint of cinnamon. These are just two ideas, but Starbucks should consider what flavors are popular during the fall and go from there.
Unique and Affordable
Overall, Starbucks needs to create a memorable fall drink that is unique, flavorful, and affordable. The drink should also be visually appealing and evoke the feeling of fall. If Starbucks can do all these things, it will be sure to draw in the business of its target market. Starbucks can appeal to those who enjoy the brighter colors in this special drink and keep all the customers happy by providing the experience they desire.
References
Casas, M. C., & Chinoperekweyi, J. (2019). Color psychology and its influence on consumer buying behavior: A case of apparel products. Saudi Journal of Business and Management Studies, 4(5), 441-456.
Hair, J., Ortinau, D., & Harrison, D. E. (2021). Essentials of marketing research (5th ed.). McGraw-Hill.
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