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Loblaw Companies Limited has been successful in the food retail industry in Canada. Perkins (2015) states that communication at the Loblaw influences innovative and deviating period of organisational economic activities including development of technology, increasing market demand, production and workflow, investment and trade patterns, competition among the rival companies, as well as to facing the threats of global financial crisis (Perkins, 2015, par. 4).
This means that ineffective communication at the Loblaw would eventually create an imbalance in the functioning of different units of an organization. In relation to the Loblaw Companies Limited, there has been a disconnect in communication between the human resources and services departments, leading to unrest among employee and customers on quality of the Joe Fresh, Grocer, and Drugmart business brands (Perkins, 2015, par. 6). In the end, this has cost the company loses in revenues due to go-slow attitude adopted by some employees.
With the need to establish lean production and outsourcing, the Loblaw’s communication structure is increasingly becoming important for management of its global chains (Hammer, 2009, par. 2). Specifically, the discursive approach in explaining and exploring shared and coordinated actions on roles and channels through which organizational framework functions in the exchange of information formally is of great essence towards understanding organizational communication.
Despite communication being rated as a high corporate strategy, actionable planning is of essence to create solution oriented task and strategy implementation secession, especially in the case of the Loblaw Companies Limited. In addition, this is directly dependent on interpretation and internalization of the aim and goals to be achieved when using different communication symbols.
Communication is the most effective tool for employees who are co-located since it strengthens the organization. In the case of the Loblaw Companies Limited, there is need to organize the current communication structure through reports and schedules in different departments in order to coordinate and integrate their functions (Perkins, 2015, par. 5). This will make the current formal and informal communication structure to be responsive, negotiable, and reflective as indicated in chapter three of class notes. Reflectively, this will transform the speed of the entire global operation structure and the business environment to be more effective.
Perkins (2015) and Hammer (2009) have reviewed the importance of organization communication structure in relation to the Loblaw Companies Limited. The authors attempted to find the effect of formal and informal communication on job satisfaction. Their findings demonstrated that there is a strong relation between formal and informal communication and job satisfaction. The results showed that that formal communication is a strong predictor of satisfaction at the Loblaw Companies Limited. Further, their research also indicates that there is a greater influence of formal communication in predicting the Loblaw’s organizational dimensions as discussed in chapter one, two, and three on the class notes. Further, their research also indicated that there is a greater influence of formal communication in predicting the Loblaw’s organizational dimensions. These articles provide an interesting insight into the relation between formal and informal communication and job satisfaction at the Loblaw Companies Limited.
References
Hammer, C. (2009). Loblaw is playing the no name game, will you? Web.
Perkins, K. (2015). Loblaw remains a strong competitor, but increasing competition could pressure results over time. Web.
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