PSA Checklist Before recording, please complete this checklist. Then bring the c

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PSA Checklist
Before recording, please complete this checklist. Then bring the c

PSA Checklist
Before recording, please complete this checklist. Then bring the checklist, scriipt, and storyboard, if necessary, to Mrs. Lathrop for approval.
_______ Topic Selected ________________________________________________________
_______ Target Audience _______________________________________________________
_______ Main Message ________________________________________________________
_______ Script Completed _______ Storyboard Completed
Advertising Techniques Explained
Make Note of which advertising techniques are used in your PSA. In one to two sentences, explain what is happening when this element is used. At least THREE techniques need to be used. Basic Appeal can be used in more than one way. Write “N/A” for any items that don’t apply.
_______ Bandwagon
_____________________________________________________________________________
_____________________________________________________________________________
_______ Celebrity Spokesperson / Endorsements
_____________________________________________________________________________
_____________________________________________________________________________
_______ Expert (Statistics from a reputable source)
_____________________________________________________________________________
_____________________________________________________________________________
_______ Testimonial- (Person telling their story)
_____________________________________________________________________________
_____________________________________________________________________________
_______ Basic Appeal – specify what exactly is being used (sex appeal, humor, scare tactics, visual images used positively or negatively, etc.)
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_______ Jingle / Slogan
_____________________________________________________________________________
_______ Repetition
_____________________________________________________________________________
_______ Product Character
_____________________________________________________________________________
_______ Comparison
_____________________________________________________________________________
Explain the “underlying message” of your PSA. How do you want people to feel while watching it? What will or won’t happen to people if they do what your PSA is advising?
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
PSA Ideas
Purpose
Audience
Strategies/Devices
Appeals
Stop the spread of germs
Distracted driving
Vaping / Smoking – Marijuana / drug use
Bullying
Cheating (in school)
Do your homework / school work
Proper care of school supplies (ChromeBooks / Textbooks)
Social media etiquette / Cyber bullying
Littering – Picking up trash after lunch
Balance (Avoid burnout)
Hygiene
Animal issues (safety, spay/neuter, abuse or neglect)
Local or FHS specific (Theater etiquette, bathroom issues, tardiness, parking, etc.)
This will be an in-class project. Class time will be given each day to work on the assignment. Individuals will be given daily points for their contribution to the project. Rough drafts will be collected at the end of the project. Final grades will not be given if rough drafts are not submitted.

PSA Requirements
Audio/Visual ads (Audio only ads do not need storyboard)
30 second spot (minimum)
Script
Storyboard
All PSA’s need to be school-appropriate
Music / sound effects encouraged
Slogan/Jingles encouraged
All team members need to participate in the creation of the ad but all DO NOT need to be in the ad.
Use the following links to give you an idea of the different ways PSA’s are used in media.
Browse Campaigns
Public Service Advertising
NOTE: Individuals may complete this assignment by creating an infographic PSA. This can be done using a software program such as Canva or StoryBoard That (Subscriiption may be required) or by hand. These need to be full color and follow the criteria listed above.

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