Tommy Hilfiger Strategy: Social Media Post Hosting

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Table of Contents

Conducting the Research Activities
Team’s Information Needs
Limits of the Project
Goals of the Research
Timeline of Research Activities
Brainstorming
Conclusion

All fashion companies have to create their informative profiles on the most popular social media. This move helps young brands to develop, to raise their monthly profits, and lets potential customers be aware of the company’s product and service. Therefore, this paper is to analyze Tommy Hilfiger fashion brand’s strategy on twitter post hosting.

Conducting the Research Activities

This research will be conducted and completed using Google Scholar because this web-service is overwhelmed with credible sources. Its system gives access to various journal articles, books, websites, and other useful sources that relate to the topic. Social Media/Digital Marketing team of Catherine Bond fashion brand will be using the following request criteria during the research:

“Social media in the fashion industry”
“Twitter fashion category”
“Fashion blogging”
“Brand advertising online”

Team’s Information Needs

The research team has a good image of what social media marketing is, but also it would be beneficial to find some information about our competitors’ social media profiles and their policies in this sphere. Analyzing strategies of such companies as Tommy Hilfiger, Tory Burch, and Anthropology will help us to define our primary goals.

We surfed through our competitors’ websites and noticed that they have been using such social media as Facebook, Instagram, Youtube, and Twitter to attract their potential customers (Scott 104). For instance, Tommy Hilfiger Company makes tweets for its Twitter audience, where they discuss and demonstrate all the benefits of their apparel. Therefore, the best research practice to fulfill our information needs is to check the number of Tommy Hilfiger followers on Twitter and to compare it with their selling conversion. Besides, we are going to draw from our competitors’ experiences on Twitter, analyzing their most and less popular tweets.

Limits of the Project

Indeed, the research team is likely to face certain limits during the work, so it is essential to identify them at the very beginning. The first limitation is the lack of information about Tommy Hilfiger selling conversion. Besides, we have the lack of knowledge about analyzing Twitter page, and working with a purposive audience on this source. Another significant limitation is a lack of time to read and draw from our competitors’ tweets. Our last drawback is that we do not have any experience in making contents for this social network.

Goals of the Research

One of our goals is to come up with a catchy “hashtag” or a new trend of clothing from our company. Tommy Hilfiger has #TommyJean, # THFlexSuit and such…

Learn how to interact with customers
How to create trends on the page.

Our primary goal is to identify the most efficient way of running a Twitter page and to adopt this idea for our company’s benefit. This analysis will give us a better image of a tweet’s creating process, which will be used for increasing conversion on our selling website. Therefore, our secondary goal is to increase the monthly profit for Catherine Bond Company. Moreover, we have already discovered that Twitter is very convenient for interacting with one’s followers. We will also visit other popular pages to analyze and to adopt the most productive type of the content.

Timeline of Research Activities

Research on Catherine Bond’s competitors’ social media strategies is estimated to be completed in one week. All the dates and deadlines are stated below.

Preliminary research: July 18 through July 20
Secondary research: July 20 through July 24
Report: July 24
Final copy of report: July 25

Brainstorming

Various activities, approaches, and examples of Twitter profiles were discussed during the work in a team. Our team was searching for the most popular fashion brands on this social network (Twitter) in order to get acquainted with this type of cooperation with clients. Some ideas of creating posts and contents for Catherine Bond fashion brand came up during the discussion:

The contents should be entertaining, whereas the advertising publications should be at the minimal level in order to attract more interested followers and potential clients.
Some bloggers on Twitter gladly collaborate with fashion brands by wearing the company’s clothes for free, which let their audience be aware of the brand’s quality and assortment.
Tommy Hilfiger Company organizes “giveaway” challenges on its public page. The most active followers receive the brand’s apparel for free.
Some business strategies can be discussed with the consumers. Besides, companies are able to interact with their audience and see their reaction to different strategies via Twitter social network.

There are many books and literature on the topic of creating interesting contents, which would be useful to read. Moreover, some brands share valuable information with their followers, which can be adopted as well. The first publications are to be done in the form of introduction to let the people know basic things about the company and to demonstrate the brand’s production (Burgess 25). Some brands started their business on Twitter because it does not require any investment and remains a very efficient way of advertising and promoting one’s production. As Tommy Hilfiger experienced, an average Twitter account might increase the company’s monthly profit up to ten percent.

We will need to analyze Tommy Hilfiger’s likes and comments on Twitter and how often do their customers retweet the publications.
We have to gather some information about their previous online sales strategies along with their failures and victories in a past few months.
Tommy Hilfiger is a strong competitor. Therefore, this company cannot be underrated as our opponent.

Conclusion

As our team discovered, one of the most efficient ways to compose a research plan is to write every idea down and consider it during the composing process. All ideas of the team members are impossible to remember. Nevertheless, some of them might be useful for creating a research plan and discussing activities on social networks.

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