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This type of vacuum cleaner will be the best option for those looking for a lightweight, compact, and convenient vacuum cleaner with uncompromising performance. This product is suitable for enthusiasts who want to use the most advanced technologies. Often, these vacuum cleaners are owned by specialists with medium and high incomes and families living in small apartments and houses.
Dyson’s target audience market in the province in the east-central part of Canada covers a relatively wide audience of all ages, generations, social classes, and statuses. According to statistics, as a rule, these are already established people with reasonably high earnings at the age of 35 and older (FDocuments, 2017). Consumers are willing to pay for more luxurious, expensive, durable, and environmentally friendly products that meet their high needs. Based on the Ontario, Canada market, Dyson robotic vacuum cleaners have a competitive advantage over similar models. Canadians value prestige, quality, ease of use, and innovative technologies in them. Consumers who own vacuum or bag vacuum cleaners prefer to use robot vacuum cleaners to a greater extent to save time. Thus, the target audience of Dyson in Ontario is practical and prudent people who, when buying equipment, pay attention primarily to the prestige of the brand, the quality, and the durability of the purchased goods. These people have a sufficient amount of money that allows them to purchase expensive, high-quality equipment.
The Market Size Opportunity for the Dyson Robotic Vacuum
In order to expand the market for a robotic vacuum cleaner by Dyson, one should resort to the following tactics and strategies. First of all, the company should occupy a niche in different price segments and develop those models that almost everyone can afford. So, the company can expand the range of models and introduce exactly those technologies that will adapt to each type of client. Secondly, Dyson should think about opening new points of sale of products and ways to interact with potential buyers. For example, the company can hire sales representatives who will advertise the equipment of this brand at specific points.
References
FDocuments. (2017). Dyson 360 eye robot marketing plan, FDocuments. Web.
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