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The people of North Carolina are predominantly of native origin. The population in this place is ageing; most of the people work in the industries and factories. The population is growing at an alarming rate. During the recent census, 8% of the households were living with elderly people of 65 years and above. The state economy is diversified and growing very fast. The working population is busy and preoccupied in the work place, hence lacking time of taking care of the elderly. The cost of living has been increasing for the last 2 years, making it difficult for the elderly people especially with minimal support from the working class.
The rate of inflation is ever increasing and life has become unbearable for the jobless people like the elderly. The loving care centre will take advantage of the rich elderly people who are looking for love and emotional support. The companies around this area will be approached to offer financial assistance as a corporate responsibility. Some of the elderly are able to finance themselves from their life savings as such the organization will be able to support its programme.
The state of Carolina is growing fast and the funds from taxes and minerals can be used as grant. The financial position is bound to increase, with the government intervention in hospitality industry to provide and support community programmes. The local people will be approached to the programme through donations individually or as corporate. The provision of health and counseling facilities will boost the income of the center making it self sustaining.
The legal framework and licensing of the homes and centers is vital in regulating the industry to ensure compliance to the government laid standards and measures that ensure the elderly people get the best services available. The certification by the division of aging and PACE program has locked many from starting up due to strict requirements. The opening of health care clinic, therapeutic and recreational facilities, restorative therapy, personal care services, dining and social centre require a huge capital outlay that may be hard to obtain. However, being an income base for loving care center, the finances can be borrowed from financial institutions.
Registration with the state Medical Agency creates an avenue of referral that benefits the participants through government intervention during sickness or when bed ridden. Equally, the home would get a percentage of money to assist and provide for the sick. The licensing done by the department of health and human services of the aging will ensure compliance. Other agencies also enter into agreement, and inspection reports are a proof of commitment to the requirements. This is important in sourcing for external finances from potential donors. Proper certification creates confidence in participants and encourage high enrollment rate.
The competition is stiff from established centers that are 14 in number. The loving care center has come up with various competitive strategies to position itself strategically in the market. The blending of its activities ranging from training program of workers and participants, qualified staff, low – cost alternative, social and health services and other benefits are vital components making the center competitive. It will endeavor at marketing its products and their unique characteristics thereby increasing its exposure and awareness. The company will reach out to the local community by explaining the benefits they derive from enrolling.
This includes free training and chances of job placement. Loving center will use various promotional methods to reach the community. The center will sponsor programmes that are watched in the television by the elderly. The shopping malls will be utilized to issue hand outs to the elderly and possible sponsors. We will reach out to the community through other established publicity channels Oster (1999).
The center will require huge resources inform of human labor, technology and finance. It will raise finances through soliciting sponsorship, individual donors, private organizations and foundations. The income generating activities mentioned in the work plan will generate money towards sustainability. The recruitment of professional experts will open up the center as a preferred health facility of choice that will create a source of income for the organization. Being a non profit making organization, it is eligible of state financing. The local community will seek medical assistance from the centre, thereby increasing the income of the organization.
The provision of physical facilities can be obtained from the local government through partnership. To benefit from the latest technology, the center will approach the manufacturers of computers, machinery and other related facilities to donate, or enter into exchange programs with them. Through government intervention, the center will benefit from the existing influstructure of communication and transport being a non profit organization. The center will work together with public hospitals to benefit from the latest medical technology. It will tap professional employees across the globe to employ the most proficient workers competitively. This will enhance its reputation of creating a positive image and good reputation.
The management of loving care center is well structured under the leadership of the C.E.O. The center is fully departmentalized to constitute medical department, physical department, therapeutic department, counseling, nutrition department, administration department, community outreach among others. This elaborate structure is vital in discharging its mandate to the community effectively. The role of each worker is clearly defined thus avoiding conflict that would create managerial problems. The doctors and nurses are fully responsible of ensuring that each and every participant is treated and medical records kept safe.
A feedback mechanism has been established that would ensure assessment, monitoring and evaluation is done consistently to measure the progress and effectiveness of the center. Contingent measures will be taken in case of inconsistency that would interfere with the operational ethics. Frequent visit by the state agencies to monitor the progress and the degree of efficiency in service delivery is welcome. The recommendations made will be implemented to ensure continued improvement and appraisal of the center.
The culture of the people in the State of North Carolina is predominantly of creative people, busy and preoccupied in business and work. They are skilled workforces who have limited time. The people are therefore committed and any help that would ease the burden is a reprieve. The starting of the center will solve a lot of challenges to ensure the life of the working class is more productive while providing care for the elderly. This service will be preferred as a consolation making it possible to devote more time to their work. The elderly prefer home care because of specialized services and professional Medicare that is available.
The social aspect is critical in promoting their emotional and social needs, thus prolonging their lifespan. The center provides room for emotional expression as well as recreational facilities that are needed for socializing. The counseling department is instrumental in giving hope and courage to the depressed and discouraged, as such meeting their needs in totality. The less privileged will get an opportunity of necessities they with less struggles.
References
Oster, S. (1999). Modern competitive analysis. London: Oxford university press.
Appendix: SWOT and Trend Analysis
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