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Imagine, as a marketing consultant with FEMSA, you have been assigned the task of purchasing media for their advertising campaign in the Canadian market. Prepare a presentation for the CEO and senior management of FEMSA that includes the following details.
In your presentation
Discuss the steps to determine how you would select a media venue for FEMSA in the Canadian market, considering that most of Canada is English speaking, except Quebec, which is French speaking.
Identify each of the five Ws for your media planning.
Identify the three most important media buying rules.
Analyze as to why they apply to your client.
Media Buying presentation
must be ten to twelve double-spaced slides in length (not including title and references slides and formatted according to APA
must use speaker’s notes feature of PowerPoint document.
must include a separate title slide with the following in title case:title of presentation in bold fontSpace should appear between the title and the rest of the information on the title page.
student’s name
name of institution (The University of Arizona Global Campus)
course name and number
instructor’s name
due date
must utilize academic voice.
must include an introduction and conclusion paragraph.Your introduction paragraph needs to end with a clear thesis statement that indicates the purpose of your paper.
must use at least four credible sources published within the last 5 years in addition to the course text. Course text: Ogden, J. R., & Ogden, D. T. (2014). Integrated marketing communications: Advertising, public relations, and more. The University of Arizona Global Campus.
must include a separate references slide that is formatted according to APA Style
Requirements: 10-12 Slides Not Including Title/Reference Pages With at Least 100 Words of Speaker Notes on Each Slide | .ppt file
Be sure to include an introduction with a clear thesis statement along with a conclusion
Please be sure to carefully follow the instructions
Please be sure to include at least one in-text citation on each slide
Please be sure to include title, conclusion, and reference slides in the ppt
Please be sure to include a background and at least one image on each ppt slide whether its a photograph, statistic, graph, document etc.
Please use the 5×5 rule for the ppt slides
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NB: All your data is kept safe from the public.