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AT&T and HBO Max Business Strategy Analysis
Summary Business strategy of AT&T
AT&T are industry leading provider of wireline voice communication services in U.S through subsidiaries, affiliates and operating companies. In addition to this they provide telephone, Internet, voice, IP services. They provide corporate sector clients with services like conferencing, managed network and wholesale communication. AT&T prime focus is to provide high quality innovative products that helps consumers to connect efficiently. Making the use of the innovative technology and advance network provides solutions to customers and business. Therefore, corporation take a huge pride in satisfying customer needs and providing exceptional communication services.
The mission of AT&T is: “To connect people with their world, and do better than anyone else”. Vision statetment includes: ‘To design, create in this decade the new global network, processes and service platforms that maximize automation, allowing for relocation of human resources to more complex and productive work’.
The most important element of AT&T corporate strategy is concentrated growth. This includes combination of specific market and product combination. For example, development of the fibre network proved improved network across all AT&T services.
Product development means development of new product in newly emerging markets. The recent acquisition of Warner media resulted into emergence of online video content services in the entertainment group is the best example of concentrated growth.AT&T has invested aggressively on video content services to make its place in video streaming industry. Concentric diversification: In order to widen its success based on the internet services it seeks to partner with the business related in terms of technology, market as well as the product to partner with, such corporate strategy is referred as concentric diversification. For example, AT&T internet presence requires partnering with portals like Yahoo to widens its customer base.
Summary Business strategy of HBO Max
The vision of HBO Max is: “To become Number one provider of unbeatable online video content across US market”.
The recent acquisition with the Warner media enables a large library of titles of original content. Originally licensed content on different video streaming channels is brought back to the parent owner i.e. HBO Max e.g. Very famous web series called ‘Friends’ are brought down from Netflix starting 2020. A proposed feature that will let two viewers on the same account combine their viewing preferences to get custom-made recommendations.
Advertising technology. This combination of premium video content and direct-to-consumer relationships provides a profitable asset: data-driven experiences. The recently shaped advertising technology company, Xandr, will include significant new value to both communications and entertainment businesses. Bringing together all these capabilities sets up a virtuous cycle: great content drills deeper customer engagement. Deeper engagement gives more clear insights into the content that customer appreciates.
High speed wireless network has greatest advantage over other video streaming services. Since they are self-network providers, deliver the bandwidth needed to keep up with the demand for premium content.
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