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Comparative Analysis of Zara, Raymond Ltd, Indian Terrain and Tommy Hilfiger
Zara
Zara could be a Spanish vesture and accessories complete and could be a extremely recognized complete of the Inditex cluster. Few vesture brands invariably update with the information of the most recent fashion and continue with it. they’re of upper quality and nevertheless, affordable. Zara had ab initio started off as atiny low store in Espana and is currently the world’s largest merchant. Amancio solon, the founding father of Zara is that the fourth richest man within the world.
Ortega established a dress-making factory, Inditex, in the year 1963.After ten years, he had started a small store named as ‘Zorba’ in La Coruna, Spain along with a budget of a meagre 30 Euros. He then changed the name as ‘Zara’ with no other particular intention. That is how the world’s favourite fashion brand of today was born. Zara had slowly expanded from the town in Spain to the rest of the country and then later to Portugal. By the 1990’s the store had expanded into the United States, France and most of the European countries. Today, Zara has close to 6500 stores is existing in across 88 countries around the world.
Zara is the highly successful brand of today. It had beaten all other fashion brands and became the favourite brand for the people who liked to keep up with fashion. Ortega was famous for his view on clothes that are the perishable commodities; which people would love to use. After the usage of the clothes. People would throw them away, just like yoghurt or bread. It is often mentioned that he produces ‘fresh baked clothes’ that would survive the changing street fashion trends for not more than a month or two. When an individual goes to the store after a long time, then they would be changed.
The secret behind Zara’s success is that it always keeps it up with the change in fashion trends. The brand keeps a close look of how there is a change in fashion every day. It makes new designs for its products and puts them in the store in a week or two. Most of the other fashion brands would take six months to get their designs into the market.
Zara is known to be one of the eco-friendly companies. It uses solar panels and wind turbines in the headquarters in La Coruna. Zara is also one of the few clothing brands that produces hundred percent toxic free clothing.
Raymond Limited
Raymond Ltd is the largest integrated manufacturer of fabric in the world in Maharashtra. It has nearly 60%of the market share suiting in India. It is also the India’s biggest woollen fabrics maker. The textile division of the company has a distribution network of quite 4,000 multi-brand outlets and over 637 exclusive retail shops in the domestic market itself. Suitings are available in India in over 400 towns through 30,000 retailers and an exclusive chain is present in over 150 cities across India. Its products exports to over 55 countries including U.S., Canada, Europe, Japan and the Middle East. It has over 20,000 design and colours of suiting cloth which makes it one of the largest collection of designs and colours by single company. It is listed as India’s most trusted apparel brand by The Brand Trust Report in 2015.
It is incorporated as the Raymond Woollen mill during the year 1925 by Thane Creek. Lala Kailashpat Singhania took over the Raymond Woollen Mill in the year 1944. In 1958, with lot of hardwork and efforts Mr.Vijaypat Singhania made this small fabric company into a world renowned brand. In the 1968, Raymond had set up a readymade garments plant at Thane. In Nov 2015 Raymond announced that Sanjay Behl would be taking on M Shivkumar as chief financial officer.
The Raymond has been one of the outstanding performance, of recognition and of accolades, over the years. Raymond is the largest exporter of the fabrics and readymade garments to 54 countries including Australia, Canada, USA, the European Union, Japan and Saudi Arabia. Raymond has been awarded the ISO 9001/ IS 14001 certification by the Bureau of Indian Standards, for the design, manufacture and supply of woollen and wool-blended worsted fabrics.
Raymond is the world’s largest manufacturer of the steel files. Over half of the output is exported.Even the Cement Division has not lagged behind. Raymond Cement has won the National Productivity Council awards five years.In 1993, the Business World – MARG Survey of India’s most respected Companies rated Raymond in the Top Ten. And in 1994, they moved up to No.6 (No.2 in quality and No.3 in innovativeness). What is particularly gratifying is the basis of the studies – ratings were given by executives in industry groups – they were evaluated by their own competitors.
Even as far back as 1985, the Harvard business school Association of India, along with The Economic Times, gave Raymond prime the highest corporate Performance Award from among 101 top giants in the private sector. Raymond account for over a third of India’s entire worsted woollen production. Its headquarters is in Mumbai, Maharashtra, India.
Indian Terrain
Indian Terrain Fashions limited is an India-based company, which is engaged in the business of the manufacture and sale of apparel. It even offers work wear and casual clothing for men. It even offers products for men under the brand name, Indian Terrain. The company offers a wide range of garments, including shirts, trousers, t-shirts, shorts, sweaters, jackets and denims. It also offers casual clothing for boys under the brand, Indian Terrain BOY. The Company retails across the country over 800 multi brand outlets.
In the year 2000. Indian Terrain Fashions Ltd is among the leading retailers in India. The company is engaged in selling thegarments in the local market by setting up the exclusive brand retail outlets across india by carrying on business as retailer, importers, dealers in all kinds of suiting, shirting, cotton and man made synthesis knitted fabrics, apparel, home textiles and fashion accessories.
The company’s products are sold through various channels through their own stores and retailed through National Store Chains (NSC)/ Multi Brand Outlets (MBO). Currently, the brand offers a wide range comprising of shirts, trousers, knits, jackets and sweaters. Indian Terrain’s clothing and way products sport a lively attitude to match its like minded customers.
In september 2010, as per the scheme of arrangement, the Indian tract division of Celebrity Fashions Ltd was transferred to the company on a going concern basis with effect from April 1, 2010.
Tommy Hilfiger
Tommy Hilfiger is an American premium clothing company, manufactures apparel, footwear, accessories, fragrances and home furnishing. The company was founded in 1985, and today is sold in department stores and over 1400 free-standing retail stores in 90 countries. In 2006, private equity firm Apax Partners acquired Tommy Hilfiger for approximately $1.6 billion, and in May 2010, PVH Corp. (NYSE: PVH) (then known as Philips van Heusen) bought the company. Global sales in retail through the brand in 2013 were US $6.4 billion, and $6.7 billion in 2014.
Tommy Hilfiger has a breadth of collections including Hilfiger Collection, Tommy Hilfiger Tailored, men’s, women’s and kid’s sportswear, denim, accessories, and footwear. In addition, the brand is licensed for a wide range of products such as fragrances, eyewear, watches and home furnishings. Tommy Hilfiger is influenced by classic American fashion, or more specifically what the company dubs ‘preppy with a twist’. It targets customers in the 25 to 40 year-old range. Tommy Hilfiger Styles vary from formal suits to casual wear, with a focus on what the Tommy Hilfiger Group website describes as the ‘precision fit, premium fabrics, updated cuts, rich colors and luxe details.
In March 2012, ABC aired a report that 29 workers had died in a factory fire in 2011 in Bangladesh, with the Tommy Hilfiger Corporation included among the factory’s clients. PVH Corp. issued a press release in response, stating they would commit $1 million to a two-year program to help facilitate safety programs.The company, however, announced they would not abandon their manufacturing in Bangladesh. In 2014, PVH was consulting about investing in Ethiopiain relation to Tommy Hilfiger and Calvin Klein, with labor rights among the key talking points. In 2016, the India Committee of the Netherlands (ICN) reported that textile workers in Bangalore were working in conditions akin to slavery. Clothing companies H&M, Inditex, C&A and PVH publicly committed to ‘improving the lives of workers in Bengaluru’ after the report, while PVH also announced it would severally investigate and establish new guidelines for its suppliers.
In 1985, to help him launch his first collection, Hilfiger hired advertiser and graphic designer George Loisto make a billboard for the center of Times Square in New York City. Instead of models, the ad featured the initials of three well-known fashion designers—’PE’ (Perry Ellis), ‘RL’ (Ralph Lauren), ‘CK’ (Calvin Klein), and announced that ‘TH’ (Tommy Hilfiger) was the next great menswear designer. The billboard created a stir in the fashion press, and succeeded in creating awareness of the Hilfiger name.[6] In subsequent years Hilfiger and Lois collaborated again on other ads for the Hilfiger brand. Hilfiger courted the new hip hop market in the 1990s, and rappers like Puffy and Coolio walked during its runways shows.
From 2002 to 2006, Tommy Hilfiger owned the naming rights to the Tommy Hilfiger at Jones Beach Theatre amphitheater on Long Island, one of the more popular music venues in the US. Starting in 2010, in collaboration with New York advertising firm Laird & Partners, Tommy Hilfiger Corporation launched the advertising campaign ‘The Hilfigers’. The campaign features a fictional family of Hilfigers wearing the brand’s wear in fun preppy venues. The spring and summer collections of 2015 were displayed at a marriage in Sonoma, California, followed by associate degree American football game sports stadium for fall and winter.
The brand created the publicity tour ‘Prep World’ in the year 2011, which featured specialty pop-up shops in Paris, New York, London, Stockholm, LA, Madrid, Milan, the German island Sylt, and the Belgiantown of Knokke. Tommy Hilfiger made personal appearances with author and preppy expert Lisa Birnbach. The brand’s 30th anniversary was in 2015, and the company celebrated the occasion with a fashion tour. Among other events, in Beijing in May 2015 the brand recreated their New York Fashion Week runway show internationally for the first time.
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