Project Plan Outline Purpose: Organize the information you have available into

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Project Plan Outline
Purpose: Organize the information you have available into

Project Plan Outline
Purpose: Organize the information you have available into a structure to promote a clear discussion with your sponsor.
Skills: Organizational management
Knowledge: Draw on your digital communications campaign and
Task:
Prior to meeting with your project sponsor
Chapter 1
Setup – project scope
Audience – target audience
Objective – What is the purpose? Identify key performance indicators KPI.
Chapter 2
Climax – analysis of the current situation
WHY – Why is the important?
Resolution – conduct a benchmarking analysis and research KPIs
Chapter 3
Trial – execute a trial or experiment
Action – What is the recommendation?
Outcome – What’s the impact? How will the KPIs be monitored?
Criteria for Success (review the assignment rubric):
Provide enough specific details about the specific project for someone who doesn’t know what is going on to gain a sense of the organization and the purpose for the project. The Outline should not need to have all sections complete with expectations, as research has not be conducted. However, producing an excellent outline will incorporate critical inquiry demonstrating thought being put into the project.

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