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The paper analyzes the article “5 surprising disadvantages of SWOT analysis” written by freelance-writer Kiesha Frue from the educational website PESTLE Analysis. This site prepares educational materials and reports about various strategies and tools that can be used in business for its audience. The task of such websites is to attract the attention of readers and provide them with information in an exciting and easy-to-read form. The studied material is of interest to all entrepreneurs who use SWOT in planning and decision-making. Understanding the advantages and disadvantages of the tool contributes to its accurate usage. Considering the popularity of SWOT analysis, the article reveals current aspects of this process and may affect the choice of entrepreneurs whether to use it or not.
The title of the studied article mainly reflects its purpose and content – the author Kiesha Frue described five shortcomings of such a business planning tool as SWOT analysis. I do not understand why the title uses the word “surprising,” but I can assume that it is necessary to attract readers’ attention. The information is interesting, but I see some vagueness and generality in assertions. While the material is presented understandably and logically, more specific and illustrative examples can significantly improve the article. Nevertheless, the article’s central message is understandable – it warns that entrepreneurs should not rely heavily on SWOT analysis during strategic planning.
The site’s specifics also determine the format of the article – its main characteristics are simplicity, readability, and capturing the attention of readers. The text is distinguished by high-quality editorial work and has no serious errors. Thus, the analyzed article achieves its goal – warning about the shortcomings of the SWOT analysis. However, I believe that more specific examples can complement it and make it more illustrative.
References
Frue, K. (2018). 5 surprising disadvantages of SWOT analysis. PESTLE Analysis. Web.
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