2.1 In this module, you reviewed how external forces impact customers, and by ex

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2.1
In this module, you reviewed how external forces impact customers, and by ex

2.1
In this module, you reviewed how external forces impact customers, and by extension, the marketing decisions that businesses make. Extend your learning by reviewing the material from Chapter 2 of Marketing Fashion.
In this topic, you will conduct research to find external factors in six categories that are currently affecting consumer behavior and marketing decisions.
Through research, find one example in each of the following categories. The factor should be current and relevant.
Social: For example, aging population.
Technological: For example, AR or augmented reality.
Economic: For example, growing unemployment.
Political: For example, upcoming elections
Legal: For example, tax policies.
Environmental: For example, climate change.
Create a visual presentation, using a visual presentation software, including one slide per research factor. On each slide:
Explain the example briefly in your own words.
Add images to communicate the example.
Add a title to each slide (e.g., “Social Forces”).
Explain how the example you found is impacting consumer behavior and marketing decisions.
Ensure that you do all of the following:
Add a cover slide with your name and assignment title.
Include content and images to support your research.
Cite all sources in the final slide of the presentation2.2 How External Factors Impact Your Fashion
Have you changed what you wear because of any of the external factors discussed in this module? Or have you had to adjust your behavior as a fashion consumer or your fashion purchasing decisions not because of your own will but because of external factors? (100-200words)

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